I'm a longtime indie. I've been doing this since about 2006, and positive Steam reviews has never been more important to developers like you and I. It's a storm we all have to weather
In practical terms, where did these positive reviews get us? Despite the odd one or two -- literally two, at the time of writing -- dissenting voices, Lair of the Clockwork God currently has a 99.4% approval rating on Steam. That was enough to make us the top-rated Hidden Gem game on the platform for three months, and the 507th best game on Steam -- like, ever. I think that's pretty impressive. It draws more eyeballs in, which means more sales, and more reviews.
In those early days of marketing, where my time was spent endlessly emailing sites begging for reviews and coverage, have you got any idea how helpful it was to be able to just plonk a link to Steam and say "have a read of the reviews"? In a time where there are so many indie games that websites can't possibly keep up with them all, having a barrage of positivity on the game's store page was a foot in the door, a selling point, and a real eye opener.
When the possibility of a Switch port came up and I was talking to Nintendo about the game, I had the wealth of user reviews behind me. It gave me strength. It gave me the power to sit confidently on a Zoom call and say "this is a game you should be paying attention to", and I didn't need to worry that deep down I was secretly bullshitting, because the people had spoken. I was right. It is a good game. It is worth paying attention to.
Harnessing the power of positive reviews
You hear that? That's the sound of an amazing tree falling over in a forest and no one finding out about it. A tragedy,…
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