I've bought around $160-170ish worth of games from EGS, all heavily discounted with their $10 coupon. A number of indie titles that cost almost nothing with the $10 off coupon plus Control + 1st DLC, Hades, Outer Wilds, Mafia: Definitive Edition, Star Wars Squadrons for $15, Tetris, etc. The only non-exclusive I ever bought was Star Wars since it was like $7 cheaper than the Steam price. As for the exclusives, I never paid anywhere close to the original retail price aside from Mafia where I at least still got $10 off via coupon. So I guess they have gotten me to spend a decent amount of money there, but never near the $60 initial asking price for games.