The thing is.. because Gamepass isn't MS bread and butter like streaming is for Netflix, they can afford to have this price for a long foreseeable time. Again, reaching 50 million subs would generate lots of revenue. Starting to increase price already this gen (or before 50 million).. would somehow send a strange signal. Even if the increase is small, it would still make the service compelling.
so the question is, how much/high price would one pay maximum? Like how much is gamepass worth paying before it starts to reach a level which is uncomfortable?
some people have higher threshold when it comes to this.
Anyways, my standpoint is that I don't see an increase before reaching 50 million. MS manages just fine without the revenue and I would think that reaching a high user base is MS first goal so to say and this is not achieved by already starting to increase the price.