Non-existent in The Netherlands. The PS5 was sold out in like 10 minutes and the Xbox Series X within 1,5 hours.
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How is next gen advertising going in your country?
- Thread starter Bishop89
- Start date
Same thing in my country. I think it's because only old people watch TV or read print, and people in that age group have zero interest in gaming. Younger adults who actually are gaming just get their news (and targeted ads) from the internet.
I don't go out unless for groceries shopping so I don't know if there are billboards in Paris. With confinement it would be a waste of marketing money, I think. Online ads are probably more fruitful considering what's happening.
Youtube is full of unboxing videos and first impressions for the new consoles and I've seen newsletters from the big stores like Fnac and Micromania, so there's that.
The problem won't be to sell consoles, but how to get them in the hands of customers when most stores will be closed. Lots of hysteria on twitter and facebook with gamers panicking that they won't have their new toys on day one.
my boyfriend ordered the ps5 at fnac but we've had lots of mail and packages stolen / lost since the pandemic so... we'll see.
Youtube is full of unboxing videos and first impressions for the new consoles and I've seen newsletters from the big stores like Fnac and Micromania, so there's that.
The problem won't be to sell consoles, but how to get them in the hands of customers when most stores will be closed. Lots of hysteria on twitter and facebook with gamers panicking that they won't have their new toys on day one.
my boyfriend ordered the ps5 at fnac but we've had lots of mail and packages stolen / lost since the pandemic so... we'll see.
Impressively non existent in Portugal, neither ads or Portuguese dub trailers for games, probably due to Covid but it's weird af
Were getting Sony's weird commercials that just say Sony at the end, but are maybe... advertising a gaming console here in Japan lol. Especially during the morning news and evening variety shows is when they air. No xbox ads that I've seen yet. Also them promoting by getting youtubers to talk about it, but I don't follow the bigger YT peeps here, most of them are way too similar to bother.
Theres a version of this that cuts before the games are shown somehow on TV lol. It's common to show the full commercial then a shorter version after though here.
Theres a version of this that cuts before the games are shown somehow on TV lol. It's common to show the full commercial then a shorter version after though here.
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Here, It's more like why advertise something only 1% of the population can afford.
No adverts here in India as far as I am aware, nor much targeted marketing.
The Series X got sold out within 30 mins on preorder day but the Series S is still plentiful.
PS5 is all kinds of messed up. No official launch day, preorder day of any kind (Someone else Trademarked PS5 in the country). Can only be bought on the grey market for a 100% markup (around $1350 USD)
The Series X got sold out within 30 mins on preorder day but the Series S is still plentiful.
PS5 is all kinds of messed up. No official launch day, preorder day of any kind (Someone else Trademarked PS5 in the country). Can only be bought on the grey market for a 100% markup (around $1350 USD)
Haven't seen any TV ads for either company yet in Spain. Not sure about billboards and such, as I'm working from home.
I've seen some for Series X, but still is really quiet here. Not sure how it is in public as I'm working from home now. PS5 was available to buy for literally few hours when they launched pre-orders. Haven't seen a copy of disk version since then available to buy anywhere
Here in Indonesia? None whatsoever. Outside of dedicated gaming communities (which gets their news from foreign sources anyway) there is practically zero awareness in the populace about video gaming in general. Not that I can blame them, consoles are expensive and most people here won't be able to afford them. Pirated games are also still very common and even among dedicated gamers who actually does buy consoles, pirated copies may still be preferable simply because they're cheaper.
also in the philippines so yeah, zero advertising outside of dedicated gaming retailers who can't even have preorders up because neither sony or microsoft have yet to confirm important details like the price and release date for any of their next-gen consoles. not getting my hopes up to ~enter the next-gen~ this month tbh since this country is not a priority at all, not even in the region as singapore gets top billing and none of the other southeast asian countries have been given anything.
The only video game advertising I've seen is that commercial for 3D All Stars with the dad showing his daughter his favourite games and damn does it put a tear in my eye.
US here, a lot of commercials during sporting events. I've seen a lot more Sony commercials than I've seen MS ones. Doesn't mean much considering how little tv I watch.
Saw the odd Xbox one mostly in the as breaks of football etc but nothing much outside of that.