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How is next gen advertising going in your country?

Bishop89

Bishop89

What Are Ya' Selling?
Member
Oct 25, 2017
34,546
Melbourne, Australia
Have to say here in Australia I have barely seen any advertising, especially from Sony... During our AFL Grand Final a couple weeks back there were a couple Xbox ads during the quarter breaks. Besides that I have not really seen anything on TV, I'm rarely getting targeted ads online as well.

Melbourne (AUS) just came out of a hard lockdown the other week, went out the other day quickly to the shops, didn't see any billboards or anything. I don't expect much advertising outdoors due to covid, but would have thought at least online and TV there would be heaps.

It's just weird 1 week out from launch, I expected to be bombarded with ads.
Maybe next week 🤷‍♂️
 
Chasing

Chasing

The Fallen
Oct 26, 2017
10,685
Genshin Impact and LoL Wild Rift are more heavily advertised here than either next-gen consoles, to put things into perspective.

Not that it matters, PS5 shipments are all sold out till next year already.
 
ramyeon

ramyeon

Member
Oct 25, 2017
1,521
Bishop89 said:
Have to say here in Australia I have barely seen any advertising, especially from Sony... During our AFL Grand Final a couple weeks back there were a couple Xbox ads during the quarter breaks. Besides that I have not really seen anything on TV, I'm rarely getting targeted ads online as well.

Melbourne (AUS) just came out of a hard lockdown the other week, went out the other day quickly to the shops, didn't see any billboards or anything. I don't expect much advertising outdoors due to covid, but would have thought at least online and TV there would be heaps.

It's just weird 1 week out from launch, I expected to be bombarded with ads.
Maybe next week 🤷‍♂️
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I guess there's not a huge need to push advertising right now with all the consoles being sold out until at least early 2021.
 
Rivanov

Rivanov

Member
Mar 22, 2018
1,542
The Netherlands
Here in The Netherlands they are showing some ads for Watch Dogs with the Series X at the end.
And ads for COD Cold War with PS5 at the end.
 
Alien Bob

Alien Bob

Member
Nov 25, 2017
2,456
I mean, I don't go outside, don't watch linear tv, and adblock almost every website (not you era, <3), so I say good luck.
 
Myself

Myself

Member
Nov 4, 2017
1,282
In NZ I have seen zero but I don't watch a lot of OTA TV. It's mainly on demand which has ads but not as many.
 
Phendrana

Phendrana

Member
Oct 26, 2017
7,049
Melbourne, Australia
I came in expecting to have the first Australian perspective lol, but yeah...agreed with the OP. There has been almost nothing here.

I get the feeling that very little stock has been sent to Australia, and so they aren't bothering to make a strong push here yet.
 
Cyberclops

Cyberclops

Member
Mar 15, 2019
1,440
I watch TV a pretty much everyday here (Japan) and I haven't seen any PS5 ads. Didn't see anything when I browsing some shops on the weekend either.

Advertising will probably pick up when stock issues are sorted out.
 
Tailzo

Tailzo

Member
Oct 27, 2017
7,917
Kattlauv said:
Still no release date or price for either Playstation 5 or Xbox Series S/X here in the Philippines.
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My wife is from the Philippines, and we try to either go there, or get visit from our family often (except in these covid-times). I have tried to look for videogames when I have been there, but it seems to me like the Philippines is more about either mobile games or PC gaming, is that right?

Here where we live, Norway, I haven't seen any advertisements at all. But I have the series x preordered.
 

Deleted member 543

Banned
Oct 25, 2017
3,065
UK. I haven't seen any.

Tbf I'm barely anywhere where I'd see physical ads and I don't watch TV, but would have expected to see some online banners or 5 second YouTube ads by now.
 
Twelvy

Twelvy

Member
Oct 30, 2017
289
Tokyo
I've seen some PS5 commercials on TV. Some shops are displaying pictures of PS5. That's all. I don't go out much outside of my neighbourhood.
Nothing for Xbox anywhere...
(Japan)
 
sector4

sector4

Member
Oct 25, 2017
86
I'm in UK and have seen no out of home advertising but have had some YouTube pre rolls for Xbox and PlayStation. I think company's aren't really seeing the point of advertising outside during the pandemic with lockdowns and such. My local tube stop (Brixton) still has Doom Eternal advertising up.
 
hanmik

hanmik

Editor/Writer at Popaco.dk
Verified
Oct 26, 2017
1,436
Like...

Here is a PS4, Xbox One and a Switch.. buy them...

nothing next gen here.
 
Skux

Skux

Member
Oct 26, 2017
2,942
I haven't seen anything here in New Zealand, but all the launch stock is sold out, so I guess they don't need to.
 
Mr Eric

Mr Eric

Member
Oct 28, 2017
2,141
Sony started some of their TV ad campaign just after opening pre-orders, then nothing, certainly because there's nothing more to sell until 2021 (I'm in France) so why spend money ?

MS doing, just a bit of YT ads for AC:V and their own xbox ad mostly on gaming website banners and from time to time on YT. Which is not really different from what they were doing every end of year.
 
KushalaDaora

KushalaDaora

Member
Oct 27, 2017
7,838
I live in a country where mobile game, f2p and piracy dominate the market, due to how expensive traditional gaming is (minimum wage is like 150-200$ per month here).
 
Doc Cottle

Doc Cottle

Member
Jan 28, 2020
245
sector4 said:
I'm in UK and have seen no out of home advertising but have had some YouTube pre rolls for Xbox and PlayStation. I think company's aren't really seeing the point of advertising outside during the pandemic with lockdowns and such. My local tube stop (Brixton) still has Doom Eternal advertising up.
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Saw a couple of PS5 adverts on Channel 4 last night. Got a bit giddy which confused the wife.
 
Jade1962

Jade1962

Banned
Oct 28, 2017
4,259
Ben seeing lots of PS5 ads in the U.S. for a few weeks now. Started to see XSX advertising recently with watchdogs as well.
 
EarlGreyHot

EarlGreyHot

Member
Oct 27, 2017
4,376
Haven't seen anything in the Netherlands now that you mention it. That's odd....

I don't watch TV though so there might be ads on there.
 
gofreak

gofreak

Member
Oct 26, 2017
7,734
I don't watch a lot of TV.

Unlike previous launches, though, I see no outdoor/bus advertising. But I suppose that's not so surprising - we're in lockdown, the city center where I live is very quiet, so why would anyone spend much on that kind of advertising at the moment?

Online I mostly see ads for specific games - CoD, Fifa, Watch Dogs - rather than anything for new systems per se.
 
Sec0nd

Sec0nd

The Fallen
Oct 27, 2017
6,047
I've seen no physical ads here. There might be some on TV, but I don't watch it. I've seen some game-specific ads for Watch Dogs (I think) and Assasins Creed, which I think also include a mention of the XSX. But that's about it.
 
CarpetSalesman

CarpetSalesman

Member
Jul 28, 2020
640
I see more forum posts saying "here's the new ad for..." than I see actual ads being shown, I think.

As noted above, I guess you could argue that if the machines are all sold out, what's the point in advertising? I would expect the platform holders to be doing a bit more to establish their branding, maybe they're both suffering from a lack of software to promote.
 

Manta_Breh

Member
May 16, 2018
2,539
Malaysia


NON EXISTENT .... Because Sony considers Asia to only be Singapore and Korea ... It's a shitshow, no one knows anything about when the consoles would release or even a price. Meanwhile Singapore has gotten 2 rounds of pre-orders.
 
KTC

KTC

Member
Dec 7, 2017
178
UK
I'm pretty sure i've seen adverts for them in the UK on the sports channels but nothing much beyond that
 
TheCarrotKiller

TheCarrotKiller

Member
Oct 25, 2017
823
Sweden
Sweden - have seen a few billboards on AC:Valhalla with XSS|X as the marketed console, with pictures on the boxes in the corner. Nothing on PS5 yet, but it it's sold out til april or something already so...

Europe - PS5 is plastered all over Champions League.
 
EliR

EliR

Banned
Jan 22, 2020
632
Barely. These companies don't need day one mass sales. Pre-orders ultimately don't matter. They'll get more heavily advertised as more units become available.
 
The Gentleman

The Gentleman

Member
Oct 27, 2017
583
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