A major TV maker ditches the panel technology of the moment
Hisense pulling a Samsung? Seems like everyone else is going OLED.
It seems like everyone's in love with OLED these days, with the panel technology only featuring more prominently in the TV lineups of Sony, LG, Panasonic, and Philips. But it looks like we won't see another OLED TV from Hisense in the near future – if ever.
We've been told that Hisense will not be releasing a successor to the O8B OLED that came out last year, and will instead be looking to develop its proprietary DualCell 'ULED XD' panels – which fuse a 2K and 4K screen together for a crisp and high-contrast picture – as a viable alternative at a much lower cost:
"We are currently focused on making ULED XD successful due to its strong PQ (picture quality) performance and value proposition vs OLED," a Hisense representative said in a statement to TechRadar.
Hisense pulling a Samsung? Seems like everyone else is going OLED.