HBO Max hits subscriber goal two years ahead of schedule

[Armadilo]

Article

HBO Max has nearly 40 million US subscribers, AT&T disclosed in its first quarter earnings report on Wednesday. Combined with traditional HBO subscribers, the platform has surpassed a 41 million subscriber milestone the company says it didn't expect to hit for two more years. Globally, AT&T says HBO now has more than 60 million subscribers.

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People really want to watch new movies and also HBO Max has lots of good quality stuff to watch.

Also not that bad considering that that they haven't launched outside the USA yet.

 

[nStruct]

It's been an excellent service so far and has easily justified its price. More 4K/HDR content please!

 

[IDontBeatGames]

The power of Wonder Woman 1984 and Godzilla vs King Kong, but no seriously, this is cool to see and you love to hear good news like this

 

[Orayn]

Helps a lot that it's just a free expansion of a streaming option that was already worth the price.

 

[mugurumakensei]

I think if hbo max can expand to all markets Netflix is, it'd be the first legit Netflix competitor

 

[EssBeeVee]

i wonder what it'll be like after like 6 months. wasn't there a deal for 6 months? i bought it myself.

 

[carlsojo]

HBO Max is good.

 

[mreddie]

And ATT has their ammo vs. Nolan/Villeneuve and that could shake up the talk about the theatre only vs. dual launch debate.

 

[scottbeowulf]

I wonder how many of those are free year subs from signing up for new AT&T internet service like me.

 

[Potterson]

Question - is it like Disney+ where I couldn't pay for it even via VPN or will it accept my non-US card? Anyone outside of US can answer?

 

[KillingJoke]

My favorite service honestly. The quality of content is nuts and the picture quality improved drastically on my firestick. The UI is a bit clunky but yeah, no regrets so far.

More 4k content and gitch the stupid samsung deal please.

 

[wenis]

neat, now bring all your original programming up to Apple+ quality 4K (which is still substandard, but I'll take what I can get).

 

[Ravelle]

Would have been even higher if it launched in other regions at the same time as well.

 

[Lump]

I've just been sitting here waiting for more new Looney Tunes episodes. I thought they had a bunch ready to go but I still only see the first 10 episodes and that's it.

 

[Vic Damone Jr.]

It's the best streaming service out. They have Edm Edd, n Eddy and the damn Wayan Bros! They're actually using their catalog unlike Disney.

 

[Vincent Alexander]

I wasn't expecting this to become my favorite streaming service. I'd drop Netflix and Hulu before HBO Max.

 

[Serene]

Worth noting this is the combined HBO linear + Max subscriber number

17.2 million is the amount of people actually using HBO Max right now

 

[Defect]

Nice, now continue funding Adventure Time and revive Symbionic Titan

 

[Deleted member 5359]

Christopher Nolan's fist clenched at his side

 

[Yoshimitsu126]

Batman TAS looks really good. Like better than current cartoon shows. But last time I watched it wasn't from a good source either lol.

 

[Snake Eater]

content is great, not surprised

 

[pswii60]

I think if hbo max can expand to all markets Netflix is, it'd be the first legit Netflix competitor

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HBO already have blanket all-content exclusivity deals with networks in many countries, eg Sky in the UK. Won't this affect their ability to take it outside the US?

 

[Haint]

Worth noting this is the combined HBO linear + Max subscriber number

17.2 million is the amount of people actually using HBO Max right now

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Does that include those who get it free with their cellphone plan?

 

[Deleted member 16908]

How many of these subscribers are just people who get it for free with their cable service?

 

[Gaf Zombie]

Outside of the clunky user interface, it's my favorite content platform.

Plus it's healthy for the market that streaming services like HBO and Disney+ are doing well.

 

[NookSports]

HBO already have blanket all-content exclusivity deals with networks in many countries, eg Sky in the UK. Won't this affect their ability to take it outside the US?

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Yes. That is their biggest hurdle. It's just gonna take time for them to get more content / old contracts expire (if they do!)

 

[Decado]

Potty it is tied to Bell (or Telus? I forget) and their shitty app in Canada. Sucks to watch beautifully shot HBO shows on the equivalent of a crappy web stream.

 

[RastaMentality]

It always made sense this would become the third huge streaming service.

 

[Freddy=Legend]

Cool. Can they hire someone now to fix the god awful design & interface of the app?

 

[Ra]

HBO desperately needs to improve the quality of the web browser app, as it is archaic trash, but the content is excellent.

30 Monedas is currently that gooood shit.

 

[LuxCommander]

Worth noting this is the combined HBO linear + Max subscriber number

17.2 million is the amount of people actually using HBO Max right now

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This. That number is hyper-inflated and doesn't represent the actual number of people using the service and also includes all the trials they've given away. Expect to see a massive drop once those trials expire, I suspect you'll see a struggle to retain those numbers without a price decrease.

 

[neatsaux]

I wish they'd make most of their content 4k somehow, but as it stands (imo) it is the best streaming service you can get for your money

 

[BringBackSonics]

It's a good service.

 

[BringBackSonics]

Worth noting this is the combined HBO linear + Max subscriber number

17.2 million is the amount of people actually using HBO Max right now

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how come hbo subscribers don't convert to max? Isn't the price essentially the same?

 

[Serene]

how come hbo subscribers don't convert to max? Isn't the price essentially the same?

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They literally get it for free. People just aren't activating it for whatever reason. It does not help that the whole process was pretty obtuse at first (and still kinda is).

 

[BringBackSonics]

They literally get it for free. People just aren't activating it for whatever reason. It does not help that the whole process was pretty obtuse at first (and still kinda is).

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that's strange, especially since they added it to roku and fire stick.

 

[Serene]

Does that include those who get it free with their cellphone plan?

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I don't think so. I think the 40 million number is unique HBO subs + Max activations. It's not every possible outstanding user who could have the service.

 

[iHeartGameDev]

They have some really great anime featured on there actually -- if anyone is interested

 

[Jack Scofield]

Make an app for smart TVs, you bozos.

 

[TrAcEr_x90]

It is the only service I pay for. I really think it is worth the money.

 

[Mediking]

HBO's golden formula: drama and character driven and random sex scenes lol but hey I love it

 

[Autumn]

The service is really good in terms of content-from South Park to Sopranos.

IMO Disney really needs to merge with Hulu into one service. Not worth it for me personally after the free trial. Shows you how good their brand power is to be getting those sub numbers.

 

[Axis]

That's good to see, as the service is pretty good. I get it for free since I have gigabit fiber through AT&T, buy it's definitely worth the fee for those who pay for it.

This also helps solidify the dual release with new movies, as it does bring eyes to the product.

 

[Soupman Prime]

I didn't know I had it until I actually looked at my cable bill. It's a good service though, plenty of nice content with a lot more coming in the near future.

 

[Joni]

IMO Disney really needs to merge with Hulu into one service. Not worth it for me personally after the free trial. Shows you how good their brand power is to be getting those sub numbers.

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They will once they can.

 

[Deleted member 13798]

I'm glad to hear it, I've been seeing so many doomsayers saying that this was a service that was going to fail or something.

As far as streaming content goes it has the best originals, and it actually has a rotating catalog of movies that I want to see. Easily the best streaming subscription right now in my opinion.

 

[Serene]

They will once they can.

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As long as they got 4 million+ people paying $65/month for Hulu + Live TV, they won't

 

[BringBackSonics]

The service is really good in terms of content-from South Park to Sopranos.

IMO Disney really needs to merge with Hulu into one service. Not worth it for me personally after the free trial. Shows you how good their brand power is to be getting those sub numbers.

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outside of The United States they are doing that

 

[Yasuke]

My only complaint is I have to watch via my PS5. Put that shit on my LG TV so I can properly enjoy the 4K/HDR content. And then actually make some.

 

[Joni]

As long as they got 4 million+ people paying $65/month for Hulu + Live TV, they won't

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It is what they are doing in Europe and Canada. Disney simply doesn't have complete ownership of Hulu until 2024. They can't merge them at the moment.