Kotaku EIC response:
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Gizmodo Media's new CEO suggests "that reporters and editors at Kotaku bring a sales representative to interviews with gaming executives"
- Thread starter chadskin
- Start date
Kotaku EIC response:
The good ol' DOG DAYS.
ah, the good old dog days
RIP JEFF GERTSMAN.
I was going to make a corporate overlords joke... but those jokes are becoming less funny. I mean, we are really just letting this shit happen. The corporations aren't taking over, they took over long ago. We just let it happen. I wish I could say it is just America, as it is easy enough to just dismiss America as broken (no offense), but I fear it is the entire western world.
This is gross.
This is gross.
Yeah I'm sure literally everyone else would be happy to have someone like Schreier because you suggested some real dickfuckery.
I mean why try to let your good people go like that.
I mean why try to let your good people go like that.
The site would have to be funded, and salaries paid. I am in no way disagreeing with you, but they would have to get a massive revenue source.
This is why more and more people are turning to individuals at youtube for their gaming news. For better or for worse, depending on who you ask. Their "perception" of not being influenced by advertisements and sponsors.
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This is where company values come in. Typically media companies draw a line in the sand to prevent risk and brand damage.
Like IGN keeps its advertising and reporting divisions apart from one another so that they're not accused of manipulating coverage for profit. But this appears to be a pretty blatant attempt at manipulating coverage.
Is a brainless quick fire post like this needed in every thread about exploitative practices?
Lol what? MCNs operate no different from other companies in this regard. Youtubers regularly have sponsorships and ads.
I know. That's why I said perception. People seem to think youtubers aren't being influenced. That they are individuals just at home vlogging about "things they love." Just look at the rise in popularity in YongYea, Skill Up, Laymen Gaming, and others.
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Reviewer gave the game a bad review while the game was being advertised on the site, cost them their job, and i believe it started GiantBomb.
I mean about Gawker sites...when half the "articles" are ad posts already, is this very different? I wish it wasn't like that but the amount of ads they put as part of their regular content turned me off long ago to their coverage besides Jason's longer form stuff.
Regardless, this is step 1 in how to lose your staff that actually makes the content that makes the brand. This dude is a clown who thinks the brand is more important than the staff and its content, which is basically How to run a business into the ground 101.
Regardless, this is step 1 in how to lose your staff that actually makes the content that makes the brand. This dude is a clown who thinks the brand is more important than the staff and its content, which is basically How to run a business into the ground 101.
I wouldn't wish a private equity firm on my most despised companies - this & their current CEO seems to be the cruelest cut imaginable to Gizmodo/Gawker's values.
The digital media is a tough business in the west right now for a myriad of reasons, but anyone acquiring a group like Gizmodo Media knows that going in, and most of the suggestions by the executive staff alluded to in that article are like laughably three years+ out of date. In particular, the slideshow implementation will likely punish your aggregation, time on site, and external referral visits (which often is the lifeblood for most non-aggregator sites). No one half decent with cash trusts Taboola video metrics, let alone anyone doing autoplay defaults in the year of our lord 2019, so it's not just evilish proposed changes, but ineffective ones at that.
IMO, Gizmodo Media deserves better executive leadership than this. My heart goes out to the Gawker media folks.
The digital media is a tough business in the west right now for a myriad of reasons, but anyone acquiring a group like Gizmodo Media knows that going in, and most of the suggestions by the executive staff alluded to in that article are like laughably three years+ out of date. In particular, the slideshow implementation will likely punish your aggregation, time on site, and external referral visits (which often is the lifeblood for most non-aggregator sites). No one half decent with cash trusts Taboola video metrics, let alone anyone doing autoplay defaults in the year of our lord 2019, so it's not just evilish proposed changes, but ineffective ones at that.
IMO, Gizmodo Media deserves better executive leadership than this. My heart goes out to the Gawker media folks.
Youtubers are biased as all hell. And it's not just about sponsors. They follow wherever the wind blows, whether it's scorching Fallout 76 for schadenfreude clicks, or ignoring the Pokemon controversy because they need positive hype cycle clicks.
While they aren't influenced by advertisements and sponsors, they have the potential to be influence by much dumber shit
Edit: Missed the quotes on perception, carry on
YouTuber's relying solely on ads and sponsored content, the majority of YouTube influencers, are far more likely to do a paid positive video on something than gaming news sites like Kotaku.
No, this is just bad, inflammatory reporting by The Daily Beast.
Maybe? Ultimately the issue is that most game sites have seen sharp declines in traffic (why bother reading Kotaku if people will also just tweet the news itself, saving you the click and the ads). So there may come a day where these places either accept scummy investment money (IE with strings attached) or they just shit down.
They got to the press sneak fuck!
(happy to hear that this isn't actually the case, duder)