Aye - it is. But it shouldn't be. It shouldn't be mocked or attacked or looked down upon, obese people should be able to live happy and fulfilling lives and they should also be allowed to be obese if they so choose. But it shouldn't be normal. It should be treated the same way anorexia should be (even if that is still severely lacking as well, especially in countries like the US) - with understanding, education(the most important and the most lacking at the moment, especially in schools and for parents) and accessible medical options for if the person so chooses to go down the route of weight-loss. In this case a registered dietician, a counsellor, physical therapist, coordinating GP and possible surgery. But most importantly it needs to be addressed at the root causes; the food industry and corporate interests.All the posts in here about not normalising obesity. I don't know if you've looked around but being fat is pretty normal nowadays. Seems kind of odd that fat people, especially fat women don't feature much in our media.
Manufacturers and marketers are right to target what amounts to almost 50% of the population. They are an undeserved demo.
That said this all feels slightly manufactured this time around.
Is this particularly feasible in the current climate? Not really but it is nonetheless needed. It's because of how effective the food industry has been in normalising terrible diets that obesity is normalised in the vast majority of the world. Because of this many people don't realise just how bad it is and that it's only going to get worse and governments are failing to act appropriately. (Not the best source as I don't like SMH but it will do.)
A couple of words about the OP in particular though to address some of the things I've seen;
1. No, I'm not writing an essay here because I secretly think the model is ugly and she's scarring my retinas or something, I don't find her unattractive at all. If this was a man instead of a woman I would have made the same damn post because it's the same issue and not ultimately about the person pictured.
2. The post isn't actually bad in and of itself, except for the hypocritical part of this being posted by a beauty/personal care company that profits heavily off of societal beauty standards and social norms. It's actually worded well and I like the photo. I don't find the post offensive (though I do find it cynical as all get out coming from any company, but this one, in particular, is even more skeevy) and I'm not angry about it.
3. That I don't care about the underlying factors like sugary goods, alcohol, fast food etc and their associated promotion. I do care, a lot actually and I think they are a massive problem and are the biggest reason for the normalisation of very unhealthy diets and habits and should be much more regulated if people actually cared about the obesity crisis.
Let me know if I missed anything, also feel free to PM me if anyone wants to talk about this kind of shit, I'm really passionate about it.