shit, dove's been doing this for 15 years and people still fall for it.
like, they're promising to donate ~.015% of their yearly sales to charity and "promote positive images of men in their ads". ok. in order for that to make any difference whatsoever, people have to... watch their ads. that's the point here. not "an end to toxic masculinity", not donating to charity. the point is you, watching their ads, and feeling like they're "supporting the good guys" so you buy their product.
if they found out 18-34y/o men and women were actually enormous racists, they'd be out here making ads saying HERE AT GILLETTE, WE WOULD LIKE TO ENCOURAGE PRESIDENT TRUMP TO PUT GILLETTE™ BRAND RAZOR BLADES ON TOP OF HIS BIG, BEAUTIFUL WALL