It's interesting how "making the viewer feel bad" is considered bad, in cases like this. In ad that essentially wants to raise awareness and is a call to action. I've seen plenty of very effective campaigns that definitely make me feel bad, but it's also exactly why those are so effective. Awareness campaigs for things like child abuse, alcoholism, extreme poverty etc. This ad is about bullying, sexual harassment and violence which are also all awful things. I would find it rather weird to have upbeat ads about these things.
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Gillette’s inspiring new ad addressing toxic masculinity asks: “Is this the best a man can get?”
- Thread starter MouldyK
- Start date
How can it paint all men in a bad light when it literally shows men (both fictional and real life examples) doing the right thing?
It shows men doing the right thing, it's not women who are intervening in those situations. It's men, calling out/stopping other men. In reality there are men who do these things, there are men who accept these things, there are men who intervene, there are men who just stay silent even when they know they should step up.
And it's definitely telling all men to hold others accountable. That is true, but if someone is already doing that why would it paint them in a bad light. Could you be bit more specific why you think it paints all men as bad. What indicates that?
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Yeah they don't even understand they are a victim of that themselves.
Even though the ad explains that perfectly fine.
I saw this:
Between this and outrage culture things are just weird
I didn't find it offensive how dare you accuse me
(Lol I notice we have a decent name pairing)
The real winners are the people who don't buy the products and still get to enjoy the whining from the right at the fact they are being outright rejected as consumers.
Really good break down on this in an easy to digest formula for the offended manchild in your life.
Yeah I don't get what's offensive about "Hey don't be an asshole".
But it's become politicized and anything that's a term of the left gets attacked by people who want to "own the libs".
He's doing the All Lives Matter tango modified for this story
The reason I don't go there is because I love going to Alexa and watching their numbers continually drop.
Fuck that
You can't address problems by cutting out any references to the problems
The reactions to this vid have been wild. It's sad and entertaining at the same time. I have no clue how this ad would offend you unless you feel addressed.
People are really just looking for ways to dodge the reality of toxic masculinity. The point of showing those derogatory scenes is supposed to show people what toxic masculinity looks like because too many men already try to avoid the responsibility of actually acknowledging that comparing other men to women as an "insult", etc. is actually toxic. We can't keep trying to avoid looking at it in the face. You're supposed to feel bad and introspective if you see those behaviors reflected in yourself or men you know and correct them. The commercial doesn't need to tip toe around this shit especially since the very men who get pissed off at it would probably display such behaviors and only get angry because they lack empathy or the will/desire to do better
It's pathetic that an ad like this can be seen as controversial. The ad is not saying "don't be a man." Heck, it's not even saying "don't approach women" and "don't ever fight."
It's just saying that there is a wrong way to do those things, so hold each other accountable.
It depicts Terry Crews as an example of a proper male role model. If Terry Crews isn't manly then none of us are. He played NFL football.
It's just saying that there is a wrong way to do those things, so hold each other accountable.
It depicts Terry Crews as an example of a proper male role model. If Terry Crews isn't manly then none of us are. He played NFL football.
I fucking hate humanity. The vile trash in the comments on that video. It's an inspiring video, how the hell does it attack men? It doesn't.
The comments in that video just prove that men are the problem (no sensitive snowflake, I am not referring to all men, obviously)
The comments in that video just prove that men are the problem (no sensitive snowflake, I am not referring to all men, obviously)
Exactly. As a man, I can admit to myself that this put me outside my comfort zone, and that's actually a good thing.
It's message is basically "check yourself."
Honestly, all men pretty much are the problem. And I'm saying that as a straight white male. Literally, nearly ALL of us are guilty of this kind of behavior.
It doesn't mean we are horrible people, but it's time for male behavior to evolve and for us to acknowledge it and hold ourselves accountable.
Everyone needs to start listening more to women. And realize, it's okay to make mistakes. Acknowledge them and improve yourself. Don't say "I'm not one of those guys" because you probably are. And it's not a big deal if you can be man enough to acknowledge it and be better in the future.
Men are generally good people. But they could be better. That's what the ad is saying. "Is this the best a man can get? No not yet."
I see what he means. Of course Gillette just wants to sell. But at least they are sending a worthwhile message that clearly resonates and riles up. There is somewhat of a debate on an important issue, I think that's worth something.
Daaaaamn.. This kinda hurts... 😢
Nike did an ad with Kaepernick and despite people setting their shoes on fire it increased sales. So I think it's the new thing. The people against this are a minority.
'Maybe spend more time outside than playing videogames'
WELL ARENT YOU THE REAL FASCIST?!
A male peer of mine seems to not hate the message at all, but hates the fact that it's coming from a razor company specifically. He said he feels it's manipulative to send the message in the form of an advertisement.
I don't agree with him. Everyone has a business and everyone in society is selling something. Selling with a positive message is better than selling with no message at all.
Compare this with the Pepsi ad with kylie jenner (or whatever her name is). One of them is meaningful, the other is genuinely manipulative.
It's amazing how many men are so fucking fragile that they can't look in a mirror and not lash out.
Yeah, was posted already. And it seems it's been known for a while
this is the thing, when the political class fails to address certain issues, who can blame a private corporation for addressing it so publicly before any non-profit organization voices on it?
Gillette is filling the void of what is not being said
Gillette is filling the void of what is not being said
"If these men were really masculine, then they wouldn't care"
holy shit this video was awesome.
It's the little things that get me. The stupid, self-defeating obstinacy. It took surviving a heart attack for my father to start seeing a doctor regularly, and reluctantly at that, and now my brother's been sick for three weeks and just won't see anyone about it. Like they'd rather die than ask for help.
"Hey @Gillette! I just signed up with @DollarShaveClub!
Thanks to your great advertising."
-Marty o donnell.
Edit. Sorry on mobile
Well said. Possibly the evident conservative hypocrisy today, and they accuse us of being over-sensitive getting offended over everything.
He's getting dollar shave club due to Gillette's advertising aka tweet is basically saying "I'm a huge piece of shit/fragile snowflake"
"Masculinity is not a team sport. It requires a lot of introspection."
Fucking amen.
and this is the halo/destiny composer...? What a snowflake god damn people calm the hell down, all these "masculine" men are so sensitive.
so modern conceservatism is about being okay of
I did not know until last night that he was conservative nut job.
I like the ad but you'd have to be extremely naive to think it exists for any reason other than to get people talking about Gillette. They knew it'd create a firestorm from the right and MRAs which would just get more people talking about it and spread the message and help strengthen the appeal to center and center-left men (I can't believe topics like this are so heavily politicized but here we are). Advertising exists to create associations with a brand and sell products and this is no different. Doesn't mean the message is bad or shouldn't exist. It's like how lots of companies now advertise and push how privacy conscious they are after blow back against Facebook/Google.
I don't really know what my takeaway from the situation is. Just don't buy into some idea that Gillette is going to change the world with their advertising. Did Dove with their body positivity focus? I dunno, maybe.
EDIT: I think I'm most upset we can't have a 1000 post thread about toxic masculinity without a huge ad and twitter storm.
I don't really know what my takeaway from the situation is. Just don't buy into some idea that Gillette is going to change the world with their advertising. Did Dove with their body positivity focus? I dunno, maybe.
EDIT: I think I'm most upset we can't have a 1000 post thread about toxic masculinity without a huge ad and twitter storm.
Why? What exactly makes you expect them to lose market share? Twitter posts?
market share, lol Gillette is the market king, they can afford to do this.
it`s like McDonald's or Coca-Cola, the super big king of the hill companies are too big to ''lose market share'' significantly from and ad
it`s like McDonald's or Coca-Cola, the super big king of the hill companies are too big to ''lose market share'' significantly from and ad