Gillette just shot themselves in the foot.
I don't know how much the rest of you know about male culture (I'm an expert), but honor and shame are huge parts of it. It's not like being a SJW soy boy where you can become successful by being all nice. If you don't screw someone over as a man, you bring shame to yourself, and the only way to get rid of that shame is punching someone in the nuts. Hard.
What this means is the male public, after hearing about this, is not going to want to purchase Gillette razors, nor will they purchase any of Gillette's products. This is HUGE. You can laugh all you want, but Gillette has alienated an entire market with this move.
Gillette, publicly apologize and cancel this campaign, or you can kiss your business goodbye.
...🤓
(The ad is incredible. Watching the irony of #notallmen come out in force has all but reinforced its point, even though it uses both text and subtext to state it's far from attacking men. Proves that some people you'll never be able to reach, but if others are talking about it, then it's a win.)