Wont doesnt always mean cant, its difficult to voice any kind of opposing view on the ad when you have people literally saying "if you disagree with this ad in anyway...." followed by a bunch of insults. Anyway, here goes.
Sure, you might not be impressed by it. But the ad reached you, Gillette is now being widely discussed between people especially in social media (even by you, who doesn't care). Personally I am impressed that business of all things will take a stance. Especially as this message is considered to be somewhat controversial by some, it's not an ad telling not to kill or something. It's calling out behaviour which is deemed acceptable by many. It's an ad challenging people, that is impressive to me.
In.. what way is mentioning #MeToo negating a positive message? And how exactly do you view the movement as controversial?
While I don't think that having courage to intervene should be considered just a masculine trait, I would think courageous is something that many men would want to be. And many men stay silent in different situations, because of fear. And I don't even mean fear of physical harm. They fear how others perceive them, what do their friends think if they call out inapproriate behaviour towards women in example. Will they start mocking them? Will they lose a friend over it etc.
Of course. Not surprising when you think that being a man is suppressing emotions outside of anger. Then you angrily shout that toxic masculinity isn't a thing while being a perfect example of it.
While you are right in a lot of cases, that's not always entirely true. Not everyone who disagrees with or doesn't entirely support metoo or toxic masculinity or both necessarily is ok with bullying or even with sexual harassment. And if that were the case, what purpose does the messge in the ad serve then?
#MeToo is a positive thing, not a negative thing. It's a movement that is raising awareness and making ads like this possible in the first place. Obviously it comes from dark experiences but it's empowerment.
I see your point, I just feel like the ad would have had more positive impact and much less backlash had it not mentioned those 2 topics.
The whole point of the ad was to address toxic masculinity which is the cause of things like the #metoo thing so it doesnt really make sense to then say that you agree with the core message of the commercial but that you think it was a bad idea to mention those 2 things. If its because mentioning those 2 things is going to trigger a certain demographic of men then the commercial did exactly what it was set out to do. The only people who will disregard the commercial because of those things mentioned are the same exact people the commercial is asking us to be better than.
They are the entire point of the ad.
Right.. and that is a positive thing.
The ad already sacrifices a ton in its attempt to coddle men. If it had not mentioned those two topics then it would have been left almost entirely toothless.
Yeah. The ad isn't even hostile towards men at all.
Your point? It's still a strong message that resonated with me.
I get what you're trying to say. These kind of ads are supposedly addressing those who have problems with phrases like toxic masculinity but does anyone think this will change someone's mind?
That's satire... right? Damn that's a real problem when I can see someone legitimately meaning that.
Yeah many also fail to realize that what is described as toxic masculinity also harms men. Just like sexism does.
