I don't want to seem hyperbolic, but I feel like they've done a disservice to the game and all of the work that has gone into it. Be interested to see how well it sells, and whether Microsoft ever attempt this sort of marketing again.
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Gears 5 - Campaign Gameplay Footage!!!
- Thread starter MilesQ
- Start date
I don't want to seem hyperbolic, but I feel like they've done a disservice to the game and all of the work that has gone into it. Be interested to see how well it sells, and whether Microsoft ever attempt this sort of marketing again.
Won't go back on Forza. I really appreciate how MS have pushed 60fps in all of their big franchises this generation. Maybe it's meant that screenshots and gifs of their big games don't look quite as good. But actually playing them all in solid 60fps has been marvellous. Excited that Gears has gone fully this direction.
Now we just need a Sea of Thieves patch šš»
Launch day (or even post-launch) sales numbers aren't a focus for Microsoft anymore, which is likely why their marketing has changed so much recently. It's all about increasing Game Pass subscribers now, and that doesn't rely on pre-orders and launch day numbers. They wouldn't be leaving the campaign reveal so late if pre-orders were the focus like they used to be.
That said, I agree the marketing has been a mess. But 'how well it sells' will be secondary to 'how many more Game Pass subscribers' as far as Microsoft is concerned. As we know from Matt, they are literally acquiring studios purely with Game Pass in mind, not software sales.
I think a positive buzz and selling gamepass subscriptions will drive more excitement for the game. If the game is amazing the marketing won't matter as much, that's when word of mouth steps in and drives the excitement.
PC goes without saying, but for people who play on consoles it's probably going to be a nice upgrade over the already great looking Xbox One version.
Anyway, this looks promising, all the ice shenanigans will probably be a lot of fun. I finished my replays of the previous Gears campaigns yesterday, and I'm freshly reminded of just how engaging those games can be. When it comes to cover shooters, they really set a high bar (here's hoping for no frustrating horde sequences in the campaign, though). I don't need to see anything else, just activate that preload already.
Not only that, you have the Ā£70 Ultimate Edition with Game Pass Ultimate. So early access to it (starts next Friday) and a load of downloadable extras at launch (Halo Reach and Terminator skins, boosters)
On a side note. I was so excited about the positive previews I needed more forum posts to read.
I made the mistake of heading back to the old place.
Yikes.
I made the mistake of heading back to the old place.
Yikes.
That would be a silly stance for Microsoft to take, given the more day one sales there are, the more revenue there would be for Microsoft, and the more visibility there would be on the game, greatly increasing both future sales, microtransactions revenue, Game Pass subscriptions, online streaming coverage etc. There's really no good reason at all Microsoft shouldn't want as many day one players as humanly possible, unless they want less success and less money or something, which I highly doubt.
I think some on this forum have wrongly seperated marketing that drives sales, to marketing that drives Game Pass subscriptions. It's the same marketing that does both. The more interest there is in the game, the better the marketing, gameplay reveals, trailers, adverts, previews, reviews etc, the more copies the game and Game Pass subscriptions it sells. A failure in marketing negatively impacts both, not just one and not the other.
It isn't even like showing a vertical slice of gameplay at E3 would have cost them any more money either. Infact, it'd probably have been cheaper than commissioning the CG trailers they showed off.
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It's out in a week, people will be able to play it for like a Ā£1 I'm sure it will do well.
This. MS has said a few times that Gamepass raises a game's visibility by an astounding rate. Perhaps simply putting a game on the service is worth more than millions spent on traditional advertising.
OP
OP
It's not hyperbolic at all, the marketing has been dreadful and MS needs to realise that even with Gamepas, they still need to advertise their games. Not everyone has GPU, not everyone cares about GPU, the majority still buy their games and MS needs to focus on those people first and foremost and show them why they should be interested in this game.
Some will argue that its coming to GPU means they don't have to focus on marketing and can let WoM and GPU excitement help spread the word, but that pales in comparison to what a good marketing campaign can do. Hell, market the game as coming to GPU to push subs, but do something to showcase the damn thing, especially when it's introducing so many new features and taking the series in a new direction.
This needed to be front and centre at every games event, it needs ads running some clips from the campaign at GPU branding. It needs something, anything. A lot of people might end up sleeping on this Gears because all they saw was the multiplayer and it's going to break my heart.
MS marketing on the whole has been awful this entire generation, they just left Blair Witch to die on GP. Barely any marketing to highlight it's coming to GP today and they signed a pretty big deal to secure the exclusive launch rights if I'm not mistaken. MS needs to address this and soon, it's sad how far they've fallen when it comes to marketing.
*Goes back to biting tongue*
Marketing has been great for this games. Everyone's expectations have been greatly surpassed and hype is at max levels just in time for release. Rod was really smart to handle the marketing the way he did. This game is going to do insane numbers on Game Pass, and that'll drive sales from people who don't have/want the service.
GI is completely gone, plus they changed the art direction from realistic. what a downgraded mess.
I was looking forward to this game (metro, control, and gears 5 were the game i was getting for 2019) looks like i'm not touching this one
I was looking forward to this game (metro, control, and gears 5 were the game i was getting for 2019) looks like i'm not touching this one
It's actually pretty clever. Think of the marketing budget for Days Gone (another exclusive). do we have figures for that? it must have been 10s of millions right? It was every where on every social media network from january 2019 until launch. Potentially this approach may save millions in marketing and allow them to reinvest that money into gamespass?
Yes they were to early. Expected it to be down sooner tho.
I k oa
Same here. Yeah I know I've been saying I wanted campaign footage, but a full week before release? I rather save that for myself and see it on my own screen next week. On one hand I want to see it though, just to see if it still looks as ace as last year.
Same here. Yeah I know I've been saying I wanted campaign footage, but a full week before release? I rather save that for myself and see it on my own screen next week. On one hand I want to see it though, just to see if it still looks as ace as last year.
All valid but the underlying most important thing for MS is P&L. I'm sure they've crunched some numbers and they will be able to see what approach works best for them, when they check the ROI.
I wanted to see campaign footage too, but not this close to release. It'll be fresh in my mind when I play it next week.
I'm sure the game looks fantastic and plays really smooth.
OP
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I got you, fam .
I'm sure a decent marketing campaign wouldn't hurt their P&L margins, but let's see what happens this coming week in terms of marketing.
What about the character models and lighting, be specific please.
Also are you talking about a cut scene or gameplay and if gameplay, what gameplay.
If you're going to claim downgrade it's on you to show evidence of it.
Upgrade over 2018 trailer? Because I really love how that looks, especially the darker area parts, great lighting too.
This looks like a great refresh for Gears of War. Hopeful this is a good sign for some of Microsoft's other forthcoming franchise reboots.
A new weapon type and an interesting name drop. I suppose it would've been nice to not be spoiled on the character, but the footage is pretty sweet.
EDIT: and a cute environmental mechanic or two I suppose.
I'm talking about 60fps, I don't think we have the same footage (area, lighting conditions etc) to really do a proper comparison.
Seeing as the footage has been taken down, this conversation can probably exist in the Previews thread without needing two threads.
Edit: ignore me, it's been mirrored I guess. Footage is back!
Edit: ignore me, it's been mirrored I guess. Footage is back!
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I agree! It was smart of him to do it this way. Hype is through the roof for Gears 5. Plus its releasing on Xbox, PC and Steam. They'll do insane numbers. Word of mouth will be a huge driving force for game sales.
Also I have not seen anyone provide any images or video or these so called "downgrades" so they are probably just salty trolls.