Worked for Gamestop in Denmark. The management had fuck all clue about marketing. District management were basically long-time sales assistants, who knew nothing of strategic management, but would just relish in their illusory power. Upper management was no better. They held on to the notion that being unreasonably more expensive than the competition could be justified by the service. Like, what service? That I, some nerd, could point the occasional parent towards a game better suited for their kid? I wish... Most of the time I loved doing exactly that, but the problem was that management didn't care about the very service they justified their prices with. Nah, it all came down to sales numbers of stupid, gimmick services like 'game protection' and pushing CoD on kids.
On multiple occasions I had the same customers come back and buy stuff because I gave them good service, but because I couldn't sell 50 game protection in a month, they lifted a finger. It didn't actually matter that I was standing there from 9 am to 16 pm, where literally nobody comes to buy anything; it wasn't about the statistics, but the numbers themselves. I remember this one guy who came in and bought like 20 games. Wanted game protection on everything. He wanted the expensive sort. Great. My numbers rose to the sky, and I was a hero. But even then I thought it was ridiculous; it was chance, nothing else.
There was even a store that was reknown for their ability to make pre-orders. They had so many pre-orders, that the rest of the chain couldn't understand how they did it. One of the sales assistants in that store wasn't a good talker, and in fact he seemed rather arrogant at times. He would visit my store and act bossy, because he had that reputation for creating a multitude of pre-orders. Turned out the fucker was abusing the system. I can't recall exactly what the method was, but I believe he made up some story about how things worked, manipulating customers into believing it was factored into the existing price. Some people had hundreds of pre-orders, and basically hundreds of deposits they weren't aware of. Their money was banked in Gamestop pre-orders.
Even worse, I remember when I found another job later on. Turned out a colleague of mine had also worked at Gamestop 2-3 years prior to me. They owed him 5 grand, which had just been settled in court.
Look, I sympathize with the people who are going to lose their job. That sucks. I had a lot of fun working there because of my colleagues. Really fun times. But fuck man... Gamestop management is horrendeous. On all levels. They had seemingly no authority to do anything, and they acted more as supervisors than management. I was there 5 years ago, and the ship was already sinking back then. This was inevitable, and when they pushed for a makeover, I couldn't fathom why they didn't just focus on their e-commerce. Honestly, read their annual report from '17-'18. It's scary how naive it is.