EA: Launch game that doesn't go over well, ABANDON IT IMMEDIATELY.
Meanwhile Ubisoft is like "Release game to critical failure, invest resources and care into improving product until it becomes one of the most popular videogames in the world"
Fuck EA
Yeah this is actually a really interesting contrast. It's not just games that end up growing in popularity, one of the things that struck me about Ubisoft games this generation was that they tended to support most of them for longer than I'd have expected any other company to support a similar release.
I decided to do a bit of a check on Ubisoft's social media accounts. The last Anthem Twitter post of substance was on April 23rd and the last Twitter post of any kind was a retweet on April 30th. I checked how Ubisoft's games - at least, the ones with Twitter accounts - compared to that.
Did the Assassin's Creed Twitter post in May?
Sure did.
How about Fry Cry? Since New Dawn is a recent release (though...still not as recent as Anthem), as expected,
yes.
What about The Crew 2? Yep,
lots of posts in May.
Something that isn't even out yet like Skull and Bones?
Yes, although only to confirm a delay. It still has at least one post every calendar month though.
What about Starlink, that's getting old and doesn't seem to have picked up a huge audience?
Still has posts in May.
Rabbids, even though it's not a service game and the only DLC was nearly a year ago?
Updated virtually daily.
For Honor?
Usually updated several times per day.
Fucking
Steep? Well, considering this one was a commercial failure and is also ancient, I guess it's no surprise to see that....
it's also updated daily.
For something like Anthem not to be as anywhere near as socially active (on any major social media platform) as something like Steep is quite a poor show.