Subscribers to Xbox Game Pass are buying more titles and trying a wider variety of genres than they did before joining.
That's the message from ID@Xbox lead Agostino Simonetta, who shared data from the subscription service with attendees at yesterday's GamesIndustry.biz Investment Summit in London.
"People that join the subscription are way more engaged," said Simonetta. "Well, they have a lot of free games to play -- but actually they're way more engaged outside the subscription. They go out to stores and buy more games than they did before they joined."
He went on to reveal that this increase in number of games played has also shown Xbox users trying a wider variety of games. An impressive 91% of subscribers say they have played a title they would not tried without Xbox Game Pass, while Microsoft has noticed members are playing 30% more genres than they did before joining.
"We're leading on subscription, developers are going on the journey with us and we're seeing them publicly commenting... the Afterparty team the other day said after seeing their game go on Game Pass day and date, suddenly they were seeing a lot of sales on other platforms. No More Robots said when Descenders went into Game Pass from Xbox Game Preview, they saw a positive impact on other platforms."
Courtesy of gamesindustry biz
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