Sure, social media and gaming are growing, but G4 is not the only game in town anymore. They're a senior citizen entering a rave filled with a cast of colorful characters and everyone already has a dance partner. When it was on when I was a teenager, it was really the only consistent way for me to get gaming news and see things like E3, but that time is long, long gone and G4 doesn't carry enough nostalgia to instantly have an audience that would make it sustainable. I fail to see how G4 is going to pick up any traction this time. It's destined to fail.
Eh, depends.
They just have to tailor the content correctly and the market it there.
Until the last few years X-Play for example was the preeminent video game reviews for the mainstream audiences for example.
You get X-Play back up and running,
You go hard on E3, Comic-Con, etc coverage
Partner with Twitch if possible.
Go hard covering gaming tournaments and leagues.
Take an old show like Arena,
get some of the most well known teams in Esports, have them compete in completely random games.
hell take something like a Ranbow 6 Esports team and make them compete against teams that aren't professionals
"can this amateur clan defeat Faze's Call of Duty team in ....... Rocket League," "...Socom 2" "GoldenEye 64"
Try not to compete against the competition directly but work with it to try to be a centralized hub for all of this.
youtu.be
