Funimation home video releases are keeping the Funimation branding for the foreseeable future; they've already solicited titles through the end of May with no signs of changing anything on that front.
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I imagine Funi will remain the home video brand at least for the near future at least. Maybe they'd co-brand it to transition. Physical anime is so incredibly expensive still (although obviously a lot cheaper than before) that I think it must be very, very niche at this point. I haven't bought any series I like in ages -- $50-60 for like half a season is just not a compelling price for me.
Our standards of acceptable pricing for anime have definitely changed over the years. I started collecting anime DVDs back in 2000, and had amassed a decent collection by 2005. I would go to Suncoast every other Tuesday to check out their new releases (though sometimes I got my DVDs from Best Buy). The MSRP for a 3 or 4 episode disc was $30, though Suncoast would often have them on sale for $25 on release day. A full 12-13 episode series or season would be spread across 3 or 4 discs, so that ends up being $90 or $120 for the whole series/season at MSRP, or anywhere from $7.50 to $10 per episode. And that's not accounting for inflation, which brought the per episode cost to nearly $12-16 in today's dollars for a 2002 release.
There's a reason why "Anime: Crack is Cheaper" was a meme back in the 00s. It was not easy on the wallet being a fan unless you limited yourself to what was on Toonami or Showtime Beyond or whoever else was airing anime on TV back in the early to mid 00s. Needless to say, after 2005 I had to stop collecting as I lost my job at Walmart, and money was tight for a good long time after that. When the bubble popped towards the end of the 00s the surviving distributors started releasing half-season or full-season sets. Near the end of the decade I started collecting DVDs regularly again. It was definitely much cheaper to collect by that point. Instead of an MSRP of $30 for 3-4 episodes, you got 12-13 episodes for $40-60. That's like $3-5 per episode, a tremendous drop in the unadjusted per-episode sticker price from the 3-4 episode singles. The vast majority of TV anime has been released in this fashion ever since, at least from the likes of Funimation, Sentai, and Viz. Most standard edition Blu-ray sets run at a maximum MSRP of $65 for 12-13 episodes, or $5 to $5.40 per episode, but you can usually get them much cheaper at Right Stuf, often around $45 or so, or less than $3.75 per episode.
This is what my collection looked like around late 2009:
Most of that was collected by the end of 2005. The half-season and "Complete Collection" sets, and everything else on the right half of the third row, was purchased in the late 00s, not too long before this photo was taken. All in all, I probably spent a few thousand dollars on anime in the 00s.
Of course, streaming has increasingly become the standard over the past 10-12 years, and I guess for most fans even $3.75 per episode can't compete with $10 per month for as many episodes as you have the time and desire for, all released as simulcasts instead of having to wait months for the physical release. I still collect anime Blu-rays on occasion, mostly movies (I picked up the 4K Blu-ray for Akira from Best Buy last week), but I do still get shows I really, really like. But thanks to streaming I no longer just buy any old title that looks interesting. I'm a lot more reserved when it comes to spending money on physical releases. While I spent a few thousand on anime between 2000 and 2005, I've maybe spent a few hundred in the past decade, despite having more discretionary income (being a homeowner gives you a lot of incentive to save money just in case).