The cheerleading for Apple's bullying of Epic in this forum, apart being embarrassing to read, really puts on a stark reflector how BAD PR can ruin your company reputation long term, even if you think you're basically unsinkable.
Epic is paying dearly moneyhatting exclusives to remove them from the better platform (Steam), manipulating kids into their own personal internet army, making their game unplayable on apple hardware for no other reason than a headline grabbing caprice, and posing as some people's hero instead of just fighting this as a business battle between shitty monopolists (because, also, that is exactly Epic's long term plan with the metaverse).