Fresh off of a well-publicized split from Twitch, streamer Tyler "Ninja" Blevins today announced a partnership with Adidas. There aren't any shoes or apparel for sale right now, but on his Mixer stream, Blevins said, "I can't say specifically what is in the works with Adidas, but use your imagination."
Apparel companies signing deals with gaming stars is a relatively new phenomenon. Nike signed a deal earlier this year to make jerseys for the League of Legends Pro League in China, which are expected to debut at the 2019 League of Legends World Championship in Paris in October. Champion and K-Swiss have also signed apparel deals with individual teams and players.
Sauce: The Verge