The papers, the 1984 cringe ad remake, and the "gAmErZ rIsE uP" carnival of stupid, were all pre-planned by Sweeney, knowing fully well that they'll kick Fortnite off the AppStore. Modern day viral marketing 101.
The funny thing is, Apple, are not only going to inevitably win this laughable kerfuffle against EPIC, but Fortnite, will be banned FOREVER, on iOS devices. That's 1 billion+ potential consumers of skins and emotes lost, FOREVER.
Free entertainment for us all watching a billion dollar software MNC, taking on a trillion dollar enterprise, trying to cause a ripple effect.
SONY, MSFT & NTDO, better be prepared for this. They're next on his list, and those 3 companies are Apple times 10. They won't even give the tiniest of fucks if Fortnite goes off their platform. LMAO.