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Former head of Walt Disney Studios and documented douche Jeffery Katzenberg blames COVID19 over Quibi coming up short (UP: now blaming BLM protests)
- Thread starter jack_package_200
- Start date
- COVID
It's such a boomer idea, kids like these snapchats and tiktoks, so they're bound to watch drama and comedy in this format. Despite the fact that long-form (if you can TV length dramas and comedies that) are the most dominant media format to this day.
I was excited for Reno 911 until I learned I have to install something called Quibi and then forgot all about it and went about my day.
My thoughts coming into this thread.
Oh shoot, I care about this now.
Edit - this is a smartphone-only platform? Hooooly shit, that's stupid.
it's also made pretty much entirely to bypass union regulations, so, y'know. let's not go buckwild praising it for The Representation
you can already watch it horizontal
You can have both good AND bad
The first time I heard of this service I literally laughed, no I will not be enticed to pay for short films that are meant to be seen on a smart phone.
The ad campaign for this had to be outrageous. So much money burned.
And how they ever got all this talent to sign up for it is amazing. All for a disaster
And how they ever got all this talent to sign up for it is amazing. All for a disaster
It looks like Reno 911, though I'm in no rush to try it out, though maybe I should in case it wraps quickly.
It is really really good
As good as the show has ever been
And maybe the only show on the service that feels built for the platform.
They do fun things with mock cell phone footage and stuff that plays really well on the phone format.
They launched a short form, quick bite premium series base streaming service when people have a greater than average amount of free time. Is he right? Yeah. Was it gonna be a success before covid? Probably not. There's too many paid streaming services right now and biggest and arguably best one is 15 bucks a month.
Pretty much my feelings.
Back when this was announced I thought it was insanely stupid, glad to see it wasn't just me.
People keep saying this was aimed at "commuters", yet a huge percentage of people are driving to work every day. So this app's target audience (at least in the US) was basically, like, New Yorkers.
same, i wish i was one of the people who never heard of it. From janurary till april i couldnt fucking escape quibi ads
Eh also:
"Waiting for your kid in the school parking lot"
"let me watch something on my lunch break"
Basically any time where you have 10 minutes to kill.
I agree it is a bad strat (i can watch anything on my lunch break). But they came up with a million use cases in their minds lol
Yeah, it just feels like 10 minutes is a lot of time for a time-to-kill session. Usually when I'm killing time on my phone, I'm on for less than 2 minutes. That's why Twitter, Instagram, TikTok work so well. I can scroll through and watch/read anything new and be caught up in 90 seconds. 10 minutes is just such a weird length of time for something that is supposed to be short-form media. Too long for casual time-killing but too short for traditional story telling.
Also, there is this...
yeah, that tweet really is the huge glaring flaw that some of the biggest names in the industry just glossed over
I would download it and use the free trial just for Reno 911, if I could. I've got an older Android tablet, but it's so old it doesn't support the app.
I said it was doomed to fail before Corona hit and I was attacked by people using the "Do you know how many people have cellphones!?" reasoning.
I saw Quibi ads non-stop for a month and a half before I actually figured out what it was. So they might want to take a look at their marketing also.
Downloaded 100% to watch Reno 911 and will cancel before my free trial is up. Nothing else on this service looks even slightly interesting. If they had more Reno 911 like stuff and a Roku App I would maybe consider but seems that is not even close to being in the cards. Bummed the Reno 911 stuff is stuck here but glad they at least funded what we have.
I don't want to mindlessly watch videos on my phone. And in the rare event when I do, it's like 2-3 minute clips on YouTube of something very specific. Most of the time I'd rather scroll through endless lists like Twitter or Instagram. The idea was dumb on its face but becomes even more dumb when you ask people to shell out a subscription fee for it.
I saw an interesting article on how the app not allowing screenshots could be part of what's hurting its potential. But I mean. Also gotta have interesting shows in the first place.
Michael Eisner's animation studio created Bojack Horseman and Tuca and Bertie, and yet, this is Jeffrey Katzenberg's latest achievement.
I felt like I was registered on a list just for watching that. 😶
I felt like I was registered on a list just for watching that. 😶
Can you only watch these through the phone app? Because if so, there's your problem.
Blaming the virus is stupid, people binge watch TV shows without a global pandemic and are still busy during one. If the entire business model was "our demographic is only people that are commuting", then that's a terrible business model. In reality, no one wanted to pay for short form content. The end.
Blaming the virus is stupid, people binge watch TV shows without a global pandemic and are still busy during one. If the entire business model was "our demographic is only people that are commuting", then that's a terrible business model. In reality, no one wanted to pay for short form content. The end.
It costs more than fucking Hulu
Like why
It should be alot cheaper if it's a killing time app
This was destined to fail
I get why they blocked the function but come on? How are people supposed to generate discussion if you can't screen cap or screen record clips to share on social media?
Now blaming BLM protests
Update: They are now blaming the BLM protests.
https://www.wsj.com/articles/quibi-katzenberg-whitman-streaming-startup-11592157291
https://www.wsj.com/articles/quibi-katzenberg-whitman-streaming-startup-11592157291
OP
OP
It's kind of impressive how low Katzenberg can goUpdate: They are now blaming the BLM protests.
https://www.wsj.com/articles/quibi-katzenberg-whitman-streaming-startup-11592157291
Update: They are now blaming the BLM protests.
https://www.wsj.com/articles/quibi-katzenberg-whitman-streaming-startup-11592157291
It sounds like one of those free random apps that comes with a Roku or something.
The idea is fine, the content fucking sucks, I was curious and wateched maybe 4 series to completion and only flipped was something I thought was "good", the others were awful and the whole 10 minute thing felt forced and episodes ended abruptly. They honestly never had a show like house of cards or mandolorian that created enough buzz for people to even give a shit, paid all that money for talent but nothing to show for it, blame their content team.