For PS5 advertising campaigns, how heavily should Sony utilize mascot costumes?

[signal]

Well? There might not be that many of them (afaik) but they can always be dusted off, or better yet, get new ones! Though I don't think a large soft Kratos or Last of Us character or whatever will fit in with the rest 🤔

 

[Raigor]

Better not, they are a relic or the past.

Billboards and ads everywhere are way better

 

[signal]

Better not, they are a relic or the past.

Billboards and ads everywhere are way better

Click to shrink...

 

[Brazil]

Mascots are deader than the Vita. Only Pikachu survived.

 

[Damn Silly]

only one

 

[lmcfigs]

they'll have mascots as long as sony continues to be a japanese company

 

[Shahed]

Can still have them at random. But they shouldn't be at the forefront, or anywhere near it

 

[DeoGame]

A friend/co-worker of mine wears the Crash suits for commercials... so all the costumes!

 

[Kouriozan]

I don't think Sony would want to start the PS5 with mascots showing around, might be too kiddie for the audience they would target.
And you're right that their current IPs are not really made to have mascots.

 

[Kingdizzi]

I'm making a 3rd person camera costume as we speak

 

[signal]

Mascots are deader than the Vita. Only Pikachu survived.

Click to shrink...

If option 3 ends up leading then the only thing that is dead is the innocence and fun-lovingness of ResetEra forum members!!

 

[Crayon]

You already have the costumes. A good way to save money.

 

[Bjones]

how about they just show me the console already!?

 

[DrArchon]

They already failed by not having Mark Cerny do his deep dive in a giant panda costume.

 

[Meg Cherry]

It should exclusively be marketed with mascot costumes. No billboards, no commercials, no in-store signage - just a million Parappa The Rappas spread across the world, personally accosting people into buying a PS5.

 

[ZanderEzekial]

I want mascot costumes of more recent characters. Giant headed Nathan Drake and Kratos running around

 

[SilverX]

You mean to advertise it for Japan? Because outside of the country they will have no effect for selling a premium console.

And there is no Sackboy or Astrobot mascot costumes yet?

 

[Empyrean Cocytus]

Maybe a once in a while thing, but not over-indulgent. Leave that shit to Nintendo.

 

[Vashetti]

Better not, they are a relic or the past.

Billboards and ads everywhere are way better

Click to shrink...

 

[Deleted member 18021]

They should use Toro and Kuro abroad, yes.

 

[jman1954goat]

i will accept clicker cosplay and nothing else

 

[Qwark]

Maybe realistic cosplayers instead? I saw their Horizon cosplayer at PSX being followed by a little robot dinosaur, it was cool af.

 

[ClickyCal']

I'm making a 3rd person camera costume as we speak

Click to shrink...

 

[Hieroph]

Every PS5 marketing event must feature at least one Knack mascot costume promoter.

 

[Pancracio17]

I want a mascot costume of the console itself.

 

[MonsterJail]

 

[BrickArts295]

They got a contender

He already looks like a Dualsense too XD
edit: Probably a tough costume though.

 

[Falchion]

I don't think they will but it would be a really fun throwback.

 

[Jimnymebob]

Give me all the mascot suits.

 

[Lucreto]

I would rather those live action Character trailers from the PS3 marketing.

 

[Deleted member 2752]

Yeah, but don't waste your time with these randos. Knack only.

 

[Tregard]

Advertising should be exclusively through mascot costumes

 

[Powerofthecloud]

What mascots?

 

[Alienhated]

Modern Sony doesn't have mascottes anymore.

 

[gogojira]

I'm not convinced they have a mascot popular enough to associate with the brand. Crash is multiplatform so it's not exactly a Sony thing.

Maybe Ridge Racer car.

 

[Modest_Modsoul]

Maybe the rumored new Ape Escape would be it.

 

[TheGhost]

Joel with gray hairs and looking stressed out from the Apocalypse isn't exactly the greatest mascot

 

[criteriondog]

A friend/co-worker of mine wears the Crash suits for commercials... so all the costumes!

Click to shrink...

Dude that's so cool!!!!

 

[Oregano]

Only if they can top the unintended hilarity of this:

 

[Pankratous]

They shouldn't do that at all.

 

[DontHateTheBacon]

No.

Don't do this.

This is dumb. Save that for a fan festival.

 

[Euron]

We 👏 demand 👏 Flamelurker 👏 mascot 👏

 

[BKLorenzo]

Click to shrink...

Yes please. Mascot costume + bikini girls = sure success

 

[signal]

No.

Don't do this.

This is dumb. Save that for a fan festival.

Click to shrink...

Wow Professor Seriousity over here hates fun commercials.

 

[Bishop89]

They should just go all out on everything.

Throw everything at the kitchen sink.

Nostalgic mascots, apple/google'sque TV ads, but more importantly they need to bring back Kevin Butler

 

[KastuśKalinoŭski]

 

[PianoBlack]

They should have an Ellie mascot stand outside MS HQ and taunt their lack of GOTYs with a bullhorn. Not a person dressed as Ellie. A caricatured Ellie mascot suit.




/s, obviously...

 

[Zalman]

The more mascots the better. Let's have some fun.

 

[Oregano]

Yes please. Mascot costume + bikini girls = sure success

Click to shrink...

All fun and games until Crash starts sexually harassing them.

 

[Deleted member 17388]

Only if they can top the unintended hilarity of this:

Click to shrink...

lmao at that kid's censored shirt

Was that DK the one that resulted in a sue against Nintendo?