Square Enix has high hopes for Marvel's Avengers. Although the game didn't completely wow the crowds at E3 2019, neither did Insomniac's Spider-Man (the previous project in this new video game push for Marvel) when it first debuted at E3 2016. And that PlayStation 4 exclusive went on to deliver huge critical and commercial success. Indeed, Matsuda says that Spider-Man's popularity has raised his hopes for The Avengers.
"Spider-Man was a huge title and a major success, so we would like to work hard to have that kind of success," he says. "So I guess it did increase my expectations [for Avengers]. I do believe you have to have high goals. I thought that Spider-Man was fantastic, but we don't want to be bested by them. We are working very hard on the development effort right now, so that we are able to provide a new experience."