yep. congrats to sony for finally just saying 'fuck it!', & putting a 'gamer-attuned' a.i. in charge of their playstation public relations department...
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First PS5 ad: "Welcome To A New World"
- Thread starter nolifebr
- Start date
yep. congrats to sony for finally just saying 'fuck it!', & putting a 'gamer-attuned' a.i. in charge of their playstation public relations department...
They have already shown a tons of games... oO
The reason they are highlighting the features therein is because they feel that they separate their offering from the competitors'. Simple, basic common sense...
I want Sony to drop the price and release in the same week.
It will still sell out, but the growing internet anxiety would be lovely to behold.
It will still sell out, but the growing internet anxiety would be lovely to behold.
User Warned - Generalizations to fellow member
Settle down please fanboy.
I feel like I've seen versions of this ad 100 times. PS marketing campaign can and has done MUCH MUCH better.
I wonder if everything in that ad which was CG, if that could be (if well programmed and very familiar with the hardware) rendered realtime on PS5 at 60fps 1080p native.
Or ~1600p cbr at 30fps
And ,lets say in 2023 when PS5 architecture is well understood by most developers and they're starting to push the hardware more and more.
Also by that time, developers will have had Unreal Engine 5 for awhile, plus their starting to really tap into what that custom hardware dedicated to the superfast SSD can do.
Or ~1600p cbr at 30fps
And ,lets say in 2023 when PS5 architecture is well understood by most developers and they're starting to push the hardware more and more.
Also by that time, developers will have had Unreal Engine 5 for awhile, plus their starting to really tap into what that custom hardware dedicated to the superfast SSD can do.
Fanboy?! Well I never!
This was an ad created and shot during a pandemic with the actress completely remote. I think they nailed it, but yeah it would have been better if everyone involved could have actually worked in person. Given the restrictions though, they really nailed the appeal of the new controller and 3D audio.
Not really a fan of these types of ads. Just seems to be blowing smoke up my bum.
Still want to know the launch lineup more than anything.
Still want to know the launch lineup more than anything.
Of course.
It's easy to get fooled, even with some pretty low-end, mid-budget CG for ads like that.
Sorry for the fanboy part. Said it in jest but I shouldn't have, it read wrong.
I stand by what I said though. Advertising is about ideas, and this one is bland and tired by PS standards IMO. In terms of production values this is superb, moreso given the pandemic, but that's not my issue with it. Not a big deal, I just find it boring.
That's because it is massive. Doesn't matter where you place the controller.
gimmie dat thiccness
There's some nice audio work in this ad, worth listening to with headphones/earbuds.
Nice ad too - ties back to what we've already heard from Sony on what features they want to be pushing with the PS5 in terms of audio & the controller. Will be interesting to see how they develop this message, and when they start talking about how fast the device is.
Nice ad too - ties back to what we've already heard from Sony on what features they want to be pushing with the PS5 in terms of audio & the controller. Will be interesting to see how they develop this message, and when they start talking about how fast the device is.
That's because it is massive. Doesn't matter where you place the controller.
I don't think that's the point of this ad really. Obvious the references are there for those who want to dig in, but I think the primary message they want to convey is that "new console is cool and unlike the console you've got".
Future commercials will be more obvious.
The idea is you, the player, are in the game due to the new visual fidelity, haptic feedback, and 3D audio. They're bringing you closer to the game world with the PS5. You don't have to like it, but it is a strong ad that emphasizes that the gaming experience will also feel and hear more real than before besides looking more real.
Its really more of a "this is the concept of our platform,, it isn't just another strong gaming device" ad so people start understanding the importance of the DualSense for the next gen the gaming experience.
I'm sure the PS5 will have no trouble selling on just name alone (and games like Miles Morales), but the masses need to understand what makes this the next gen PlayStation and why it isn't the PS4 Ultra instead.
Exactly. Done a million times. And yes, it's boring to me as an ad.
I think it's a decent ad which conveys its core message (new console, new experiences), but I get Spartacris 's feeling about it being boring for a PS ad, because he's right - it is a remarkably safe execution for PS as a brand, but I also take that to be a part of the fact this is the first, truly global ad for a PS console so almost by definition it won't be as interesting as those made for local markets as seen in previous generations. Plus COVID ofc, which will have also tempered the ambitions of how the ad could be made.
Except in this case it is highlighting how the DualSense, 3D Audio, etc. creates that feeling. Its not just saying "Look at our pretty visuals on PS5, you will feel like you are in the game". Thats why there was narration with the changing scenes.
They are selling the idea that you are in the game, and they had a person in the game while focusing on the actions and new sensations they were experiencing. I can't imagine a better way to do it.
This ad made me think back to older console announcement ads (no gameplay, just something to get the word out). Anyone remember this one for the PS3?
Boring and tired way to convey that. You can like it friend. That's ok. I don't and wish they had found a more creative idea around PS5 hook. I really love advertising as a medium and this didn't do it for me.
I shouldn't be surprised that this is getting so much appraisal around here, since it's par for the course for anything PlayStation.
Personally, I think this is pretty mediocre. Doesn't get me hyped, doesn't really show what the console can do, etc. Expecting more, marketing wise, from both Sony and Microsoft.
Personally, I think this is pretty mediocre. Doesn't get me hyped, doesn't really show what the console can do, etc. Expecting more, marketing wise, from both Sony and Microsoft.
I wouldn't worry too much about it, this is an August ad for a November console. The other commercials during the release lead up in the holidays will have new ideas, especially centered around their individual exclusives. They're just keeping the hype hot and generating info about the new features that are part of the play experience to the masses.
YES. The PS4 Pro's turbofan is absolutely maddening for a couple living in a single room appartment.
isn't that the point of variable frequency or whatever it's called? so that the power consumption never go beyond certain limit and didn't generate heat that will cause the fan to go super loud
I think it was something like that. They know how hot or how fast the system will get so they can design an actual cooling solution that works. If anyone has played Dreams on a PS4 pro, it sounds like three jumbo jets flying two inches past your ears.
Yeah I noticed the same with my HD58x's on. Great audio, I wonder if it's to give a taste of the Tempest audio.
Just watched it with my headphones and it really makes a difference
I wonder how will other ads look like.
