https://www.ft.com/content/56a92098-a372-11e9-974c-ad1c6ab5efd1
In early Tokyo trading, the stock rose as much as 4.5 per cent to ¥41,780 ($386.5), or its highest level since October. That also puts the shares on track for their biggest one-day gain since April.
The jump in the Kyoto-based company's share price came on the back of its announcement of the Switch Lite, a budget edition of its best-selling Switch gaming system. The new version, which is due for release on September 20, will sell for $199.99. It comes with more basic features than the current Switch, which combines handheld and living room-based gaming.
Investors hope the new device will boost demand for the Switch, which has sold about 35m units worldwide since its 2017 launch. It has a library of about 2,000 games - including titles based on its popular 'Super Mario' and 'Legend of Zelda' franchises - most of which will be compatible with the Switch Lite. "Investors should see the Switch as way for Nintendo to substantially increase the install base and prolong the life-cycle of the console for years," said Dr Serkan Toto, an independent video games analyst in Tokyo.
"This device will be a mega hit." Analysts said that with the Switch Lite, Nintendo was targeting the millions of users that had bought a 3DS - the company's older handheld system, but had yet to upgrade to the Switch. "This lower-priced version should add fuel to (the) fire as this price-point directly targets those 75m 3DS owners who do not own a Switch – yet," said Atul Goyal, an analyst at Jefferies. "We have no doubt that this option will boost demand for both hardware and high-margin software."