How has it been poor? We are chomping at the bit waiting for it. It's got everyone in anticipation mode with every show it can be at.
By not being specific or transparent about when the game will be shown. They promised an update last year and waited until the last minute to say that the update will be delayed to spring. We're entering summer and they still haven't given a specific date for the update.
All this "FF16 at SOP!!!!" speculation, which feels like it's happened at least 5 or 6 other times, is being caused by SE being so weird about giving basic info about a promised update.