That article says try clearing the phone cache and factory resetting as possible solutions for burn in.
That's like vacuuming your house when there's a giant crack in the wall :P
The way that OLED burns in is that there's red green and blue component LEDs for each pixel.
As they are used more their maximum brightness reduces.
But also the colours themselves have different lifespans.
So what's happened is that the screen has deteriorated more in a section that's in proportion to the colour.
Rtings did an experiment with 6 OLED TVs playing the same content for weeks:
There are concerns about OLED long-term performance due to the possibility of burn-in. We bought 6 LG OLED C7s to play real, non-altered content. It should give you a better idea of what to expect depending on what you watch on your TV.
www.rtings.com
You can see how bright colours get burnt into the screen.