Super unclear on what you believe the recourse should be when somebody breaches contract. If I don't pay the ISP you're talking about for my internet and they say I have 10 days to comply or my internet cuts off, I don't get to reply to that with "but I host a business out of this ISP! You're punishing my customers!" Apple didn't charge "200 bucks more for some stupid shit", the contract never changed, Epic just decided one day they didn't like it anymore.
We don't need analogies because the situation isn't confusing on it's face. The only new information here is that technically Epic had two contracts from two different companies (which Apple argues are shells / not truly seperate). This is something that only companies can do, because if we tried to convert this analogy to what you're talking about it would be the equivalent of someone claiming that they put down "John B. Doe" on their internet bill but actually their name is "John Bannon Doe" and that these are two seperate entities so they can't possibly cut off John Bannon Doe's internet because he didn't forget to pay, John B. Doe did. Analogies are rarely good.
The analogy works, because contracts can be 'illegal' or breach legality. It can be your ISP contract or in this case Epic and Apple contract. Epic belives Apples rules breach antitrust laws. You might believe it dosn't, you might believe is the 'standard' (how something being standard automatically makes it right?) but in the end is not your call and mine neither, is a judge that has to make the call.
But the ultimate point is that Epic is right it defying Apple's rules if they break the law and it dosn't matter they breached the contract or whatever if that's the case
We can discuss how they went about it, the ridiculous performance, the damn ad, weaponizing kids in some kind of media war, whatever. Is a fucking billionaire capitalist company. But the notion of 'they broke the rules! what they were expecting?" is ridiculous.
No company should impose their rules if they are illegal, be your ISP company or Apple's contract with Epic.
In fact the Apple store is being investigated by the EU for the very same reason Epic is doing this:
Highlights, press releases and speeches
ec.europa.eu
The Commission will investigate in particular two restrictions imposed by Apple in its agreements with companies that wish to distribute apps to users of Apple devices:
(i) The mandatory use of Apple's own proprietary in-app purchase system "IAP" for the distribution of paid digital content. Apple charges app developers a 30% commission on all subscription fees through IAP.
(ii) Restrictions on the ability of developers to inform users of alternative purchasing possibilities outside of apps. While Apple allows users to consume content such as music, e-books and audiobooks purchased elsewhere (e.g. on the website of the app developer) also in the app, its rules prevent developers from informing users about such purchasing possibilities, which are usually cheaper.