This store is obviously ass, but I don't think it's particularly threatening. All the biggest games have their own launchers. a relative handful of high-profile Indies are going to be late to steam by year. If there's any game that you truly have your heart set on, you can hold your nose and use it (unless you're priced out due to region. Unless you're on Linux. Unless you need to use your own controller... Etc LOL so shitty).
If it all keeps going this way, they can't pull many users truly away from steam. Their store will stay in too crappy to do so. The only way this thing is ever going to take any noticeable chunk out of steam is if they really do whip it into shape. And that would actually be great if it was actually competitive in a way that could attract customers instead of arm-twisting them. There's no reason to believe it's going to happen, but it would be great.
If it all keeps going this way, they can't pull many users truly away from steam. Their store will stay in too crappy to do so. The only way this thing is ever going to take any noticeable chunk out of steam is if they really do whip it into shape. And that would actually be great if it was actually competitive in a way that could attract customers instead of arm-twisting them. There's no reason to believe it's going to happen, but it would be great.