Because it's not. There's literally no scenario, be it nuclear war or the worst of climate change, where Mars is a more viable place for humans to live than Earth. Like if people want to go to Mars to explore it because it's cool or whatever, fine, but the whole "we need to colonize Mars to ensure the survival of the species" is like... honey, if we had the means to create a sustainable civilization of Mars, a planet that currently has nothing to meet the basic survival needs of humans, then surely we could create sustainable living situations on Earth much, much, much more easily.