I just see things differently here, perhaps based on conversations that I've had with folks in industry, about how publishers are looking for new ways to distribute their games in more recent years.
Consumers see these services as offering good value because of the sheer quantity of games on offer, but in reality these services are not something which will save the average consumer money. Getting the titles out there is a method of getting players embedded into EA's live services for the long haul for titles they wouldn't have otherwise been interested in, it's a strategy that's explicitly designed to increase consumer spend, not one that's designed to reduce it.
I like game pass and I pay for game pass ultimate, but more specifically I suppose I do not like EA's games and their typical monetisation structure. Many of the additions to game pass offer obvious value but I feel that the majority of players will still end up purchasing the EA games they actually want to play, and at the same time, we see EA with a foot in the door for many of their live service models (some of them outright manipulative and in my opinion, harmful) that they wouldn't otherwise have. That just doesn't represent a fantastic value proposition to me, and folks replying with 'insane value' and things like that, I feel are overplaying the value more so than I am downplaying it. But, that's just my perspective. Obviously for any one individual, it may represent more or less value, than any other.