They said celebrities not gamers like us. Henry Cavill plays pc just like me. E3 isnt for him anymore.
They said celebrities not gamers like us. Henry Cavill plays pc just like me. E3 isnt for him anymore.
What the fuckMan, Sony decided not to show up 2 years in a row and they decide to go all "Gamer", they'll give one of these shirts to every attendee
There's nothing I want to see more at E3 than celebrities and insiders. Can't wait.
I don't think anyone who wears that is in a position to even attempt proving that claim all that often.Man, Sony decided not to show up 2 years in a row and they decide to go all "Gamer", they'll give one of these shirts to every attendee
Most likely their trying to capitalise on the hit Keanu Reeves appearance was at last years Microsoft Conference... Forgetting of course that worked because it was a massive surprise, came across as genuinely adorable and the well timed heckle... The latter resulted in all the other conference having tons of people heckling trying to get the same fame.Celebrities? I really don't see this as a major selling point. I'll be watching the MS conference for the new console and then shutting off. E3 is a joke.
That explains it.
Well, I got absolutely none of that from the ESA statement, but hey - i'm not a doxxed games journalist, so what do I know? I guess if you hate ESA with a passion, it's easy to be cynical.Gone are the days of games, games, games and in comes energy drink stations, influencers, and Fortnite streamers.
Oh god, make it stop.
PushSquare with an interesting article here. Their editorialising of 'celebrities' is weird - one of the headlines from last year was a celebrity meme, who was a surprise actor in the biggest reveal of the show. I don't think it was cringey - but I suppose PushSquare wants me to think so now, because it was on a Microsoft stage, perhaps. Who knows? And the general tone of the 'we don't think this change is a good thing' is in direct conflict with why Sony is avoiding it this year (if you believe their statements on how it needs to be more fan-centric, that is).
Well, I got absolutely none of that from the ESA statement, but hey - i'm not a doxxed games journalist, so what do I know? I guess if you hate ESA with a passion, it's easy to be cynical.
In a pitch deck intended for the lobbying group's members (last updated August 16, 2019), the ESA says it has plans to adapt its offerings in response to feedback gathered from publishers. As part of its overhaul, the group proposes leaning into influencers and paid celebrity deals with talent representation agencies like UTA and CAA.
The deck includes two examples of these high profile celebrity activations, including members of the Los Angeles Lakers playing a basketball video game in front of fans or actors competing in a tournament. These attractions rely on a massive change to the E3 show floor.
The presentation includes a sample of what the LA Convention Center's West Hall might look like with eight "experience" hubs" in the middle of traditional booths (see below for proposed floor plan and E3 2018 West Hall floor plan). ESA members voiced approval for the new floor plan.
The lobbying group says it hopes to create "exclusive/appointment only activations for select attendees who will create buzz and FOMO." ESA members shot down the idea of paying celebrities though, according to three slides labeled "Member Decision Points." Celebrities will be invited through an organized program, instead.