E3 2020 Sneak Peek - Registration opens Feb. 15, large, super fun floor experience

[Rösti]

We'd like to cut right to the chase.

We've listened to the feedback of our media partners, attendees and the industry at large. We are committed to keeping E3 at the level you've come to expect.

You'll be happy to know that we're not producing E3 2020 in a vacuum. For E3 2020, we're collaborating with industry insiders and new creative partners, including the tastemakers at iam8bit.com, to reinvigorate the show and, frankly, to shake things up.

We are well down the path on the development and production of a large, super fun floor experience that celebrates gaming culture in exciting new ways.

Without revealing too much right now, here's a taste.

We will be showcasing E3 to the world through new streaming and digital programming while creating gatherings on the show floor that let people do what they love the most… play and celebrate games.

We'll have surprise guests, amazing stage experiences, access to insiders and experiential zones that delight the senses. It will be incredibly inclusive, celebrating all aspects of our industry.

Over the next few weeks – and continuing all the way to E3 – we will be revealing more details and will continue to listen and learn. In fact, if you have an idea that you'd like to see come to life at E3, please send it to [email protected], and we'll see if we can make it happen. No idea is too large or too small; we want to hear from you.

You should also know that we've upgraded our media registration process, which received a lot of attention this past summer. Earning back your trust and support is our top priority.

That's why we rebuilt the E3 website with enhanced and layered security measures developed by an outside cybersecurity firm. This included updating our data management processes, including the handling of personally identifiable information, and we will no longer store that data on our site. We have also changed our registration practices and will collect the minimum information necessary to complete your registration.

E3 2020 will be a new and revitalized experience for everyone – the many exhibitors committed to the show, the members of the media who have supported us for so many years, and the fans and community that are the heart and soul of video games.

Finally, in case you're wondering, E3 registration will start on February 15th. We'll have more information on the process in the coming days.

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Source: https://www.theesa.com/statements/e3-2020-a-sneak-peek-at-the-year-ahead/

 

[Dest]

Stand in bigger lines! Get your information leaked! Make your bank account cry!

Yes, I understand that they've addressed these concerns but uh. I don't believe them.

 

[Wintermute]

there better be some goddamn activations

** edit **

You should also know that we've upgraded our media registration process, which received a lot of attention this past summer. Earning back your trust and support is our top priority.

That's why we rebuilt the E3 website with enhanced and layered security measures developed by an outside cybersecurity firm. This included updating our data management processes, including the handling of personally identifiable information, and we will no longer store that data on our site. We have also changed our registration practices and will collect the minimum information necessary to complete your registration.

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how about you compensate some of the many people whose lives you royally fucked. just last week i heard an email on a podcast where a semi-popular streamer had to move house because their details were part of the leak and they had to move. I've heard plenty more stories like this in the last year.

fuck the ESA.

 

[KoolAid]

QUEUENTERTAINMENT

 

[FHIZ]

My body is ready to be activated... and limber enough to move all the heavy boxes when the ESA doxxes me and I have to move out of my house!

 

[Deleted member 42472]

So E3 really is just becoming PAX

 

[SuperBoss]

"Sony, you've got to come baaack" ;__;

 

[Atom Heart Mother]

Stand in bigger lines! Get your information leaked! Make your bank account cry!

Yes, I understand that they've addressed these concerns but uh. I don't believe them.

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Lol exactly why I didn't go in 2017. Bought a ticket and everything for E3 2017 then realized it would just be lines and shit. Got that refunded sooo quickly.

 

[Video Games Are Dumb]

Yes, I understand that they've addressed these concerns but uh. I don't believe them.

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Have they though? I feel like they gave it the old head nod and shrug and....that's it!

 

[Slayven]

I get the feeling that it will be "infleuncers" everywhere.

 

[Yuntu]

I honestly think that security remark comes way too late. They went silent too long on it, wouldn't blame anyone that still doesn't trust them at all with how they handle info.

 

[Rösti]

Have they though? I feel like they gave it the old head nod and shrug and....that's it!

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Without revealing too much at this point of time, there are concerns still. I'm keeping an eye on the situation though.

 

[Martl]

What is an E3?

(people will ask in the not so far away future)

 

[FelipeMGM]

You should also know that we've upgraded our media registration process, which received a lot of attention this past summer.

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''received a lot of attention'' is a shitty way to describe the harm they caused to so many people

 

[defaltoption]

 

[Sonoran Dog]

Without revealing too much right now, here's a taste...

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...of the home phone numbers, addresses, and names of attendees!

 

[FormatCompatible]

We are well down the path on the development and production of a large, super fun floor experience that celebrates gaming culture in exciting new ways.

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[kodax_shc]

Just hoping that industry alumni folks don't have to completely re-verify everything this year. Such a hassle.

 

[djplaeskool]

How many Bang® energy drink booths will there be?

 

[Border]

You should also know that we've upgraded our media registration process, which received a lot of attention this past summer. Earning back your trust and support is our top priority.

"Received a lot of attention this past summer" is a pretty understated way of phrasing it lol

 

[Memento]

It feels like they are trying to make it more fan focused, which is what Sony wanted?

Could they be pandering to them?

 

[Jessie]

I love a good mea culpa

 

[KernelC]

You'll be happy to know that we're not producing E3 2020 in a vacuum. For E3 2020, we're collaborating with industry insiders and new creative partners, including the tastemakers at iam8bit.com, to reinvigorate the show and, frankly, to shake things up.

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Paragraphs that contradict themselves

 

[BBboy20]

How many Bang® energy drink booths will there be?

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[Patryn]

It feels like they are trying to make it more fan focused, which is what Sony wanted?

Could they be pandering to them?

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No, it's the only move they have left as more of the industry jumps ship.

 

[Lukar]

We'd like to cut right to the chase.

We've listened to the feedback of our media partners, attendees and the industry at large.

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Great, so that means you're finally taking responsibility for the data leak and will be helping those affected, right?

No?

Then fuck right off and stop acting like you're being responsible and "listening to feedback".

 

[Border]

We have also changed our registration practices and will collect the minimum information necessary to complete your registration.

I bet it will be relatively easy to sneak in as a member of the Media this year. They won't have as many hoops for people to jump through.

 

[PlayBee]

I'd imagine there will be plenty of floor space to go around

 

[boris_feinbrand]

I get the feeling that it will be "infleuncers" everywhere.

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Yup count on that.

 

[Stinkinmushroom]

'Insert cynical comment here'
This is what we do now it looks like...

That post is very down to earth and a nice change from the usual blabla. Let's see what it becomes, but it seems like they're listening. I hope they can slowly gain the trust back from the media. After that leak, it seems like a very hard task.

 

[Deleted member 42472]

I get the feeling that it will be "infleuncers" everywhere.

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I mean, like it or not (and I do not), that is "the industry" these days. There are still the more traditional games media outlets (and a few of the even more traditional games magazine outlets) but most folk get their news and reviews from streamers who can't go fifty seconds without pausing for a selfie to post to instagram or a shout out.

I would actually be really curious to see a writeup of how the more traditional print media (magazines) felt when they increasingly saw everyone carrying cameras and asking for b-roll and the like.

 

[boris_feinbrand]

'Insert cynical comment here'
This is what we do now it looks like...

That post is very down to earth and a nice change from the usual blabla. Let's see what it becomes, but it seems like they're listening. I hope they can slowly gain the trust back from the media. After that leak, it seems like a very hard task.

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I'm usually not a fan of cynicism, but the ESA really has earned the scorn. They actively endangered members of the group they are now courting.

 

[DontHateTheBacon]

The Suggestion Box is just perfect. That combined with them leaking personal information of hundreds of people being described as "receiving a lot of attention" is... incredible.

Never stop, ESA.

 

[Bigg]

It used to be a childhood dream of mine to attend E3 one time but spending $500 or whatever on a ticket just to wait in 3 hour lines and get offered seventy samples of G FUEL seems less appealing every single year. Also, why would anyone trust the ESA with their personal info after last year?

 

[Strings]

So basically that terrible pitch that leaked months back >.<

 

[Moves]

Will be very interesting to see how this pans out. Curious to see what changes they end up making as they are definitely in need of a shake up.

 

[MadLaughter]

This statement is a tire fire:

-tastemakers
-'exciting new ways' followed by listing zero new things
-'super fun' how??
-What guests?
-What stage experiences?
-What insiders?
-What 'experiential zones'?
-INCREDIBLY inclusive how?
-you're fucking E3, you shouldn't need to take suggestions from randos
-'a lot of attention this past summer' FUCK OFF

 

[MickZan]

I remember when e3 was a show for press and retail.

 

[bsigg]

I remember when e3 was a show for press and retail.

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Sure, then the internet happened and the reason for E3 started to degrade. If the ESA wants to make all the money they typically make from E3, they needed to pivot to be a consumer focused show.

 

[Deleted member 1003]

I'll be registering as Snake Plisken from Outer Heaven, USA.

 

[LordofPwn]

We are committed to keeping E3 at the level you've come to expect.

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to reinvigorate the show and, frankly, to shake things up.

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so which is it?

E3 was the place for insiders and press to get a look at upcoming games. this seems like pax. also i never trust anyone that claims "super fun". should be plenty of floor room though to do whatever though.

 

[Noriea]

Were there any updates on industry-only hours/day?

 

[Svejk]

ah, so they'll provide bounce houses for the journos. Adorable.

 

[VileZero]

About a decade ago, I made it to the final round of interviews on a job opening at the ESA. I didn't get it, and spent years feeling like I blew my one shot working in an industry I was incredibly passionate about.

Watching the ESA implode over the last year, I'm finally starting to think that maybe things do happen for a reason.

 

[Border]

I would love it if they turned E3 into the Comic-Con of gaming. Big panels and press events, but still lots of premieres and first-looks. If you're waiting in a long line at the show, it should be a line for an event -- you shouldn't just be standing around waiting to play something on a kiosk.

 

[Kyrios]

We are well down the path on the development and production of a large, super fun floor experience that celebrates gaming culture in exciting new ways.

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"Welcome to the next activity on the floor, 'Heated Gaming Moments and You' where you learn such useful things as not using the N-word in online lobbies!"

 

[Deleted member 42472]

I would love it if they turned E3 into the Comic-Con of gaming. Big panels and press events, but still lots of premieres and first-looks. If you're waiting in a long line at the show, it should be a line for an event -- you shouldn't just be standing around waiting to play something on a kiosk.

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I think the problem is the medium

If I am going to a book convention, I want to hear the author talk about what their method is and maybe read an excerpt.
If I am going to a comic book convention, I want to know what is coming next and maybe see a few pages put up on a big screen
Movies? I wanna see a treailer if not a screener.

Games? I don't want to watch a game. I can watch a game from home. I barely even want to hear about the game. I want to PLAY the game

And playing requires stations which limits throughput and leads to lines.



One of the side effects of Our Dark Streaming Future is that attendees could get special access to servers and stream games to their phones while they wait. Locking that down to a WLAN should be reasonable and having a log-in on top would encourage folk to attend. And playing the game while you wait in line to get a dev panel could be really cool.


Of course, even order tens of people streaming from the same network is going to be hell. But it could be a longer term goal

 

[Border]

Games? I don't want to watch a game. I can watch a game from home. I barely even want to hear about the game. I want to PLAY the game

And playing requires stations which limits throughput and leads to lines.

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As I get older, the less and less I value playing games at a convention. If it's something you've never played before, you barely even get to scratch the surface of it. If it's something that's familiar or a sequel, then you're just waiting in an incredibly long line to play a game that you already know all about.

I think they ought to work out some kind of FastPass/appointment system to limit the lines. Everybody gets a couple passes per day, and there's a limited number of appointment times for each game. Everybody has a hard-limit of 5-minutes to play.

 

[Deeke]

The whole "celebration of games" thing makes E3 sound like a big advertisement for stuff AROUND games, not necessarily the game themselves; ie gaming chairs, Dorito's and Mt. Dew special game tie-ins, Monster/Redbull...hell I even expect to see the Shick razor dude walking around the show floor handing out Game Pass codes.