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Do you think the way the western market marketed scarlet nexus and it's boxart hurt it sales?
- Thread starter AnimaRize
- Start date
That goes both ways though.
Anime and manga are massively increasing in popularity again. Especially lately.
And many of the people who would be be interested in this game in the first place are buying it because it's a cool looking action game with anime stylings.
Maybe it might turn away some people. But chances are those people wouldn't of bought the game in the first place.
How many of you guys have even been in a physical game store during the pandemic? I have feeling most sales of this game were online, buying digitally and ordering physical off Amazon. So I don't think the cover matters much. especially when the back of the box is anime in your face.
Someone at Bamco clearly thinks "hiding" the anime is good for sales. They're doing the same thing, albeit to a lesser degree, for Tales of Arise by swapping out the hand drawn cover art for cg renders. We're long past the era of western publishers swapping covers just because they feel like it, so it's odd.
They must have data showing this works for sales. I don't understand how the art change could sway anyone though. Even if someone gets tricked into thinking the aesthetic is different, they're going to find out about the anime the minute they look at anything else besides the cover.
They must have data showing this works for sales. I don't understand how the art change could sway anyone though. Even if someone gets tricked into thinking the aesthetic is different, they're going to find out about the anime the minute they look at anything else besides the cover.
The anime fan persecution complex in some of y'all.
Like, outside of Final Fantasy, pretty much every successful JRPG franchise in the west looks like "traditional" modern anime. People go goo goo for Persona, Genshin Impact (yes, I know, not Japanese developers, nobody cares), Pokemon has been leaning more into it, etc
Like, outside of Final Fantasy, pretty much every successful JRPG franchise in the west looks like "traditional" modern anime. People go goo goo for Persona, Genshin Impact (yes, I know, not Japanese developers, nobody cares), Pokemon has been leaning more into it, etc
I find the comments on it being "generic" weird. there aren't many futuristic, anime-as-fuck, action games out there. and there's been good amounts of gameplay before launch including a demo, so I can't say the game suffered from "marketing that didn't tell you what this was"
This, the Japanese cover is very busy, it's hardly a looker.
And all it shows off is that it's an anime game
I much prefer the western one even if it is simple and has awkward blank space in the middle
I don't think box art really matters much for sales these days. Reviews, streamers and word of mouth is what usually decides how much a game sells.
I'm clearly in the minority here, but this game flew under my radar entirely because of its "doesn't want to advertise it's an anime game" marketing. Aside from Nintendo Directs, I don't watch PR conferences, so the only reason I'd have checked out the trailer/demo is if the marketing looked interesting (it didn't) or via word-of-mouth and the latter only picked up last month.
I'll check out the demo once my partner is done with the PS4.
I'll check out the demo once my partner is done with the PS4.
Bamco is the big anime publisher though. From licensed titles to originals nearly everything it puts out is incredibly anime.
It's genuinely one of the least generic things to come out recently... I guess some people will just use that word for anything that isn't appealing to them. Or more likely anything that seems 'too anime'.
I rather doubt Metacritic had anything to do with it, and honestly believe people (companies and consumers alike) overstate its significance to sales for most games. Easily one of the worst things about the industry. Not giving a rat's ass about what any game's Metascore ends up being myself, I'm under the impression that most games from major publishers end up having their secretly weighed scores land in the 80s range, with the overwhelming majority of 90s range games being blockbuster AAA titles that would've sold millions upon millions anyway.
On topic, people who already like anime stuff would already be inclined to look into Scarlet Nexus, while people who don't are unlikely to change their mind. Doesn't seem likely that boxart factored in at retail, but trying to hide what the game is as it did can be argued as counterproductive. And the audience for games like this just isn't on Xbox, no matter how much marketing money they put into trying to change that, with the average Xbox user apparently not interested in trying it unless Gamepass hands it to them.
That's all it is. Easier to just use a blanket dismissal regardless of what the word chosen for it actually means instead of being bothered to articulate anything.
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It's certainly had no shortage of TV ads, something which no other Bamco games ever actually get at this point. Though of course, said ads are part of the Xbox-centered marketing, and naturally they make no mention of the PlayStation versions, so still not all that helpful in selling people on it.