The more options you give me, the more time I'll spend trying to make the character I want. That is not to say I make everything good or matching my imagination. I had a lot of bad experiences with The Sims, wasting several hours to make something seriously just to end up with nightmare fuel. Nowadays I have more experience and patience to redo when things go wrong.
But I love customizing my characters so much that they take a huge percentage of my playthroughs. Pokemon Sword for example, with just a few options, the character creation, card creation, and choosing clothes (buying new and combining) took me easily more than 6 hours.