The U.S. launch of new streaming service Disney+ is more than five months away, but American customers are already chomping at the bit.
A new survey by research group Ampere Analysis, shown exclusively to The Hollywood Reporter, found that customer awareness of the new platform was high and that a significant portion of the U.S. audience is eager to subscribe to Disney's upcoming subscription VOD service, which will launch stateside on Nov. 12.
Of the more than 1,000 people surveyed, just over a fifth (22 percent) said they were likely or highly likely to subscribe to Disney+. But that figure jumps among two key Disney demographics: 18-24 year-olds and households with children. And 34 percent of 18-24 year-old respondents said they intended to subscribe to Disney+, while 36 percent of households with children (a group nearly twice the size of the 18-24 year-old demo) agreed. Ampere noted that there is very little crossover between these two demographics, so they represent a cumulative audience potential for Disney.
