In 2014 Microsoft purchased Mojang including the Minecraft IP for $2.5 billion. 6 years later did was it a good investment? Microsoft wants Minecraft to be a 100-year brand.
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Did Microsoft's $2.5 Billion purchase of Mojang pay off
- Thread starter Karate Kid
- Start date
They've already made their money back, and then some. By any metric the purchase was a wise decision.
Deleted member 44122
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Not even a question, Minecraft has continued to be one of, if not the most popular game on Earth over the past 6 years. Not even mentioning merchandise, they've probably made well over the initial investment.
They currently own the most beloved media franchise of an entire generation, which seems to be actively growing in popularity.
It was a smart buy.
It was a smart buy.
I think the only way someone could possibly say no is if they're super hardcore and personally feel it added nothing to MS catalog, which is not the question. Objectively, yes. Wise decision
When you consider, that they would have to pay a shit ton of taxes, for transfering money from the EU to the US instead, this paid off years ago. So they bought themselves Minecraft which is still a success today and avoided paying huge amounts of taxes https://www.zdnet.com/article/microsoft-buys-mojang-minecraft-five-reasons-it-makes-strategic-sense/
OP
OP
I meant the main post to be looking at statistics and the poll to be opinion based.
Have they? I know they announced some years back that they'd hit "break even" but it was in reference to the income generated from Minecraft being higher than the amount the money would be making on the interest on the cash.
Did they ever announce that profit from Minecraft was higher than the purchase price plus ongoing investment in resource?
Better question...did the purchase of Minecraft benefit the Xbox console brand in any way?
I'd say an easy yes there as well. If not for the purchase and success of Minecraft, Spencer would not have been able to sell Nadella and Hood on keeping the Xbox alive. The understanding of mindhsare explosion and potential cross-sell of your brand once it's freed from a single piece of plastic is why Xbox is alive and going through a healthy transformation.
I'd say an easy yes there as well. If not for the purchase and success of Minecraft, Spencer would not have been able to sell Nadella and Hood on keeping the Xbox alive. The understanding of mindhsare explosion and potential cross-sell of your brand once it's freed from a single piece of plastic is why Xbox is alive and going through a healthy transformation.
One of the smartest business decisions in the industry's history I'd think. 2.5b, in this context, was super cheap, and I think it'll pay off for decades to come. For some kids, Minecraft will become one of the most nostalgic properties, and Microsoft is sure to capitalize on that. They are prepared for the long game even though they're already making bank.
It was legit one of the best deals in videogame history, microsoft made some serious bank on this deal, both in terms of money and mindshare.
They have also done a great job further developing the game and treating their fanbase right.
But i'm not gonna lie i was one of the many who thought minecraft had already peaked and that microsoft was too late to the party, oh boy was i wrong.
They have also done a great job further developing the game and treating their fanbase right.
But i'm not gonna lie i was one of the many who thought minecraft had already peaked and that microsoft was too late to the party, oh boy was i wrong.
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Minecraft is everywhere, and that likely will not change any time soon. Even when it started to decrease in popularity, like a year ago, it still came back and was at the forefront of gaming again. I feel like now that the game is 10 years old, on every platform imaginable and still popular, it will be nostalgic for several generations and will likely not be going anywhere anytime soon.
Microsoft buying Minecraft was quite possibly one of the best decisions they could have made, allowing Minecraft to have the budget to truly expand and become the ultimate game for people everywhere. I mean hell, they even supported the 360/PS3 versions until mid 2018 if I remember correctly
Microsoft buying Minecraft was quite possibly one of the best decisions they could have made, allowing Minecraft to have the budget to truly expand and become the ultimate game for people everywhere. I mean hell, they even supported the 360/PS3 versions until mid 2018 if I remember correctly
I voted no.
Financially it was a wise decision, but spiritually they didn't gain anything by purchasing Mojang.
Financially it was a wise decision, but spiritually they didn't gain anything by purchasing Mojang.
I got 2 of my kids a Switch each and Minecraft for their Christmas last year. Every day they're coming up to me asking me to buy this and that from the store. I always tell them no but I'm sure there are millions of parents/kids out there spending money every day on it. They've more than made their money back.
Abso-fucking-lutely. Also as strange as it is, it's even what brought the series to Nintendo platforms evidently as it's no coincidence that the Wii U version only popped afterwards IMO. It would also be the first MS-done version (their logo was on the back cover as well as their copyright was first thing in it, fucking crazy). Hell MS even published all Nintendo versions in Japan. I am not kidding.
The game's sold insanely on Switch. Selling well over a million at retail alone in Japan. MS's been making serious bank on that alone. Lord knows what MS's been making from all the other versions, plus merchandising, etc.
They probably made their money back in like a year or so. $2 billion is no small change, but this was a absolutely worthwhile acquisition and arguably MS's smartest one so far. They handled it pretty much as well as possible.
The game's sold insanely on Switch. Selling well over a million at retail alone in Japan. MS's been making serious bank on that alone. Lord knows what MS's been making from all the other versions, plus merchandising, etc.
They probably made their money back in like a year or so. $2 billion is no small change, but this was a absolutely worthwhile acquisition and arguably MS's smartest one so far. They handled it pretty much as well as possible.
I obviously don't have numbers to back it up, but I work at a major retailer and Minecraft merch sells like crazy. They have probably made their money back in merch sales alone, and I'm not even remotely exaggerating
good thing microsoft is a corporation and not a church