As we saw in the 'Founder's Circle' demand is high
The number of American customers intending to subscribe to Disney+, the streaming service launching November 12, means its rollout will exceed company projections, a new study by UBShas found.
Once they subscribe, 57% of new customers plan to cancel at least one other subscription service, with pay-TV bundles most likely to get cut, the financial institution said.
The UBS "Evidence Lab," which publishes regular research on consumer habits across industry sectors, found that 43% of the 1,000 U.S. consumers surveyed in mid-August said they plan to subscribe to Disney+. That puts it ahead of Disney's internal forecasts, offered last April, of 20 million to 30 million U.S. subscribers by 2024, or 20% to 30% of all U.S. broadband households.