I haven't found a way to get it to write text on things. Like: The Word "Focus" on a rocket. Gives me a warped rocket. It's super impressive; but everything generated is so warped, especially eyes.
Getting AI to actually generate correct text on images is something that, to my knowledge and understanding, is hard to do within the context of generative neural networks as seen here. That's because as with any other characteristic, neural networks don't really recognize letters as such. They recognize general aspects of the shapes, but they don't really "understand" how it comes together. This could be remedied (and I'm sure there are neural nets that make a use of it) by using an adversarial neural network that also implements text recognition, but it would of course also increase complexity.
With Dall-e 2, it seems that it manages to at generate actual characters, specifically characters that appear on the logo, though the ordering is still messed up: