Ruja Ignatova called herself the Cryptoqueen. She told people she had invented a cryptocurrency to rival Bitcoin, and persuaded them to invest billions. Then, two years ago, she disappeared. Jamie Bartlett spent months investigating how she did it for the Missing Cryptoqueen podcast, and trying to figure out where she's hiding.
OneCoin, Dr Ruja told the Wembley audience, was the "Bitcoin Killer". "In two years, nobody will speak about Bitcoin any more!" she shouted.
All over the world, people were already investing their savings into OneCoin, hoping to be part of this new revolution. Documents leaked to the BBC show that British people spent almost €30m on OneCoin in the first six months of 2016, €2m of it in a single week - and the rate of investment could have increased after the Wembley extravaganza. Between August 2014 and March 2017 more than €4bn was invested in dozens of countries. From Pakistan to Brazil, from Hong Kong to Norway, from Canada to Yemen… even Palestine.
But there was something wrong. In early October 2016 - four months after Dr Ruja's London appearance - a blockchain expert called Bjorn Bjercke was called by a recruitment agent, with a curious job offer. A cryptocurrency start-up from Bulgaria was looking for a chief technical officer. Bjercke would get an apartment and a car - and an attractive annual salary of about £250,000.
"I was thinking: 'What is my job going to be? What are the things that I'm going to have to do for this company?'" he recalls.
"And he said: 'Well, first of all, they need a blockchain. They don't have a blockchain today.'
"I said: 'What? You told me it was a cryptocurrency company.'"
The agent replied that this was correct. It was a cryptocurrency company, and it had been running for a while - but it didn't have a blockchain. "So we need you to build a blockchain," he went on.
"What's the name of the company?" asked Bjercke.
"It's OneCoin."
He didn't take the job.
Only quoted from the beginning of the article, I'd heavily recommend people give this a read.
MLM is an absolute scourge, the most morally bankrupt form of business that is built entirely on manipulating people. Cryptocurrency was the perfect "product" for this to flourish, new whirlwind business that made people millions but was impenetrable to the lay-man made convincing people easy pickings.
Some of my biggest takeaways:
- Even after things all came to light people were still investing and OneCoin was still making money. The change of focus from western countries to Africa and the Middle East as a strategy.
- How easy it is to sell a dream.
- How someone in her position, of her wealth and fame as well as infamy to the law, can not only vanish but seemingly still globetrot between locations.