I just don't get it, do they really expected people who own Xbox One to buy 1 game just because first DLC is timed exclusive? I really don't get it. Maybe if it was something like CoD but Remedy game is not even close to that level of popularity.
The strategy isn't about Control.
It's about everything. They want to get it into people's heads : PS4 gets treated better. PS4 players get the DLCs, the betas, the games, etc. They don't expect you to buy a system for the dlc of one game, they expect you to not have bought the Xbox in the first place, to buy the PS5 because they do this sort of shit. Even if they don't actually do it on the PS5, they want to get it into consumer's heads that the PS ecosystem gets the special perks.