I don't think it's a lost cause at all. The problem, to me, has been the fixation on the star writer and letting them loose at the expense of the universe around them, because it inevitably ends with a big fat reset. Once I clicked to that is when it became really hard for me to enjoy modern superhero comics.
For sure this doesn't mean the comics have to constantly cross over and reference one another, but the ongoing adventures of the characters and their status quo shouldn't be in a constant state of upheaval.
For me, a big thing I would do (I am not a writer) is I would try and introduce more characters to supporting casts who are not superheroes. I feel like that's a big issue. You can't tell stories with new characters without CROSSOVER TEAMUP OMG and, tbh, it kinda sucks.