Which one? I layered in multiple.
Well I'm sure as pointed out above that the Scholastic crowd eats that chunk, but why DC isn't also trying to push these to its mainstream crowd and bring the talent inwards if possible is mind-boggling.I've never really noticed this. I can't speak for their efforts outside of comics, but they're notable sales would suggest that they must be doing some advertising to people who aren't regularly following comics.
Primer and The Oracle Code were outstanding reads from people who I've never seen get much if any work from within the industry. Harley Quinn Breaking Glass and Superman Smashes the Klan were outstanding, but from industry vets. Green Lantern Legacy was good, and also from industry newbies as well (as far as I could tell). DC not working this is odd. Plus they're dojng graphic novel adaptions of their novels (Nightwalker, Tidebreaker, Dawnbringer, etc).