Interesting promo I'd say.
A certain city in the US.
lol.. as nice as it is.. it is a direct copy of what Sony´s PR Department did in Denmark with Bloodborne..
https://www.gamereactor.dk/nyheder/281784/Fa+Bloodborne+gratis+giv+blod/ (danish link)
They even won some awards for this.
They could theme it around the cutest Dragon Quest monster of all:Wow that's actually prettu cool from namco....
Now is your turn Square , take all my blood and give me a copy of DQ11S
You have an interesting way of using cute :DThey could theme it around the cutest Dragon Quest monster of all:
The vampire rat.