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CNN+ expected a billion dollars in Revenue in 4 years (more than double what CNN makes now)

Senator Toadstool

Senator Toadstool

Attempted to circumvent ban with alt account
Banned
Oct 25, 2017
16,651
www.axios.com

Scoop: The numbers behind CNN+

CNN+ research estimated that 70% of CNN+ subscribers could be bundled over time.
www.axios.com www.axios.com

New data from a March 2022 pitch deck shows CNN+ executives projected that within the next decade, CNN+ would be more profitable than the company's cable arm today — which currently drives abound $500 million in annual profit.

…


The big picture: Financial projections were based on internal CNN+ research that assumed CNN+ could one day attract nearly 30 million global subscriptions from a total addressable market of roughly 72 million people.

Executives bucketed CNN+'s potential audience into three groups, with various models of overlap:

  1. 29 million "CNN super fans."
  2. 24 million "news and non-fiction SVOD (subscription video on demand) fans."
  3. 36 million "global news consumers" (people who already paid for a news subscription).
CNN+ research estimated that 70% of CNN+ subscribers could be bundled with HBO Max over time.
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i want the CNN drugs ASAP
 
Real

Real

Member
Oct 28, 2017
5,417
Zucker was wilding out. Wouldn't be surprised if the internal team came up with these numbers just to appease his wild vision.
 
BWoog

BWoog

Member
Oct 27, 2017
38,264
Hey man, you could have paid me half of what you paid your experts to say this shit wasn't going to happen.
 
Auros01

Auros01

Avenger
Nov 17, 2017
5,504
The mind of a corporate executive is often bewildering. How could they have possibly arrived at this conclusion?
 
Mezentine

Mezentine

Member
Oct 25, 2017
9,971
Financial projections were based on internal CNN+ research that assumed CNN+ could one day attract nearly 30 million global subscriptions from a total addressable market of roughly 72 million people.
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I'm sorry, they said they were going to capture 40% of an addressable market and no-one laughed them out of the room?
 

Deleted member 3208

Oct 25, 2017
11,934
30 million in one day? They sure love to dream big.
 
GoldenEye 007

GoldenEye 007

Roll Tide, Y'all!
Banned
Oct 25, 2017
13,833
Texas
You could tell they had their heads up their asses pretty far for them to think this. Nobody actually likes CNN. Right claims they're too woke and liberal. Left sees through their bothsides bullshit and platforming dumb right wingers - and making everything a zero sum horserace. Moderates probably catch it at the doctor's office or airport and move on.
 
CJSeven

CJSeven

Member
Oct 30, 2018
773
This is worse than that Hollywood exec that made that shitty monster truck movie because their kids liked the idea.
 
Chopchop

Chopchop

Member
Oct 25, 2017
14,171
Who the hell pitched those numbers and who believed them? Was it someone amazing at marketing or just incredibly out of touch executives?
 
Burly

Burly

Member
Oct 25, 2017
5,073
Man they should have stuck with it, they were only 29,850,000 subscribers away from their goal.
 
DanarchyReigns

DanarchyReigns

Member
Oct 25, 2017
34,778
This almost feels like a money laundering scheme, or an attempt at Producers type scam.
I can't believe they were this delusional.
Fact is, nobody is loyal to CNN (in the way millions are loyal to Fox News). It's joked that people only watch it when it's on at a restaurant, a doctor's office, or the airport. Otherwise, the only time it's useful is during major events and even then there's a multitude of other channels to provide that.
 
OP
OP
Senator Toadstool

Senator Toadstool

Attempted to circumvent ban with alt account
Banned
Oct 25, 2017
16,651
DanarchyReigns said:
This almost feels like a money laundering scheme, or an attempt at Producers type scam.
I can't believe they were this delusional.
Fact is, nobody is loyal to CNN (in the way millions are loyal to Fox News). It's joked that people only watch it when it's on at a restaurant, a doctor's office, or the airport. Otherwise, the only time it's useful is during major events and even then there's a multitude of other channels to provide that.
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Tbh there are super fans of wolf and Anderson and probably lemon (aka weirdos, mostly wine moms). Everybody else? Nobody gives a fuck
 
Dyle

Dyle

One Winged Slayer
The Fallen
Oct 25, 2017
29,915
They would have been lucky to get a million dollars in revenue
 
Zok310

Zok310

Member
Oct 25, 2017
4,628
Pretty much everything they were offering at cost you can get for free on youtube and twitter.
 
Royalan

Royalan

I can say DEI; you can't.
Moderator
Oct 24, 2017
11,943
CNN Super Fans!?

LMAO

Are you going to CNN-Con this year!?
 
BlackJace

BlackJace

The Fallen
Oct 27, 2017
5,450
McKinsey took these niggas to the cleaners LMFAO. Consulting seems like easy money, all you gotta do is tell a bunch of know-nothing execs what they want to hear and they pay you millions!
 
medinaria

medinaria

Member
Oct 30, 2017
2,536
ironically the idea of "we can get a bunch of subscriptions from people who want to watch the news but don't have cable tv" is... I mean, it's dumb, but it's workable

but also, cnn+ literally didn't offer that
 
KarmaCow

KarmaCow

Member
Oct 25, 2017
9,155
And the people who spearheaded this either still have their jobs or will get similar/better jobs elsewhere.
 
Biggzy

Biggzy

Member
Oct 27, 2017
2,929
Just think that CNN would have paid very good money to people to come up with this business plan and these sort of figures.
 
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