I mean, it might mean nothing to you, but given the ani-LGBT tendencies supported by our government, and the overall toxic situation regarding the topic in Poland, it is pretty big that a big, popular, 100% Polish company openly supports LGBT community. In America (and other westerns countries) corporations supporting LGBT is mostly just going after pink money and it's something natural, what one would expect them to do. Here, it takes some balls to do something like that because the risk is huge (I'm sure there's already a lot of vitrol in Twitter's comments) and benefits are pretty small.