And tens of thousands will see it. Their marketers are wet at that return
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Burger King takes heat for using Twitch donation readouts to run advertisements
- Thread starter Punchline
- Start date
The streamer set up the ability to have messages read out loud in exchange for money. Nothing was hijacked. They can also just ban the account if they don't want the money.
there are things to be outraged about and things that aren't a big deal, and IMO this is firmly in the "who cares" spectrum of outrage.
The marketing firm that sold BK on this idea must have made bank tho
Kinda like that cashapp shit where they donate insane amounts of subs to streamers for a shoutout and chat explodes as opposed to signing actual brand deals with the streamers, at least in that case the streamers get at minumum a 100-200 sub boost out of it I guess.
Felt incredible irony at watching streamers in all branded gaming chairs and setups scoff at having an automated Burger King bot donate and read off an ad while they played Fortnite on Jeff Bezos' Streaming Platform ™ as if it was capitalism's greatest crime yet.
Honestly, it's weird but I don't see a problem with it. It's better than the donations that people put in to say something racist.
Honestly, I'd rather this than the usual shitty donation messages from people trying too hard to be funny and mildly confusing the streamer.
Although I only watch streams after they've been recorded and posted on youtube so I find it funny how we've gone full circle to fast forwarding through the ad breaks again.
Although I only watch streams after they've been recorded and posted on youtube so I find it funny how we've gone full circle to fast forwarding through the ad breaks again.
I don't have a problem with it. Not any worse than the random crap people say. Pretty smart idea, actually
That's pretty slick. The person who got this idea should get a raise.
I don't doubt many streamers will get salty though, much better cash could be made for them via official sponsorship. I already saw one hitting up Wendy's twitter saying something to show BK how proper fast food connects with streamers, lol.
I don't doubt many streamers will get salty though, much better cash could be made for them via official sponsorship. I already saw one hitting up Wendy's twitter saying something to show BK how proper fast food connects with streamers, lol.
Because people pay a lot more, it's been a thing for years, so a lot of the really bad shit is well filtered out by now, but a lot of people will use it to be annoying while the stream get's paid. Pretty quick way for me to never watch that streamer though, the big ass pop up notifications are bad enough.
Its not the same situation but the resulting drama and pearl clutching absolutely is.
If it's an FTC violation, whatever. Let the courts settle it.
But people pretending to be outraged that a brand would come in and ruin the sanctity of the "people paying a streamer for a vocaloid shout out" relationship is very rich. If the streamer has a voice to speech app hooked up to grift their audience into giving them money live on air, but aren't able to filter out messages that they wouldn't want on stream? Thats the streamer's fault entirely. If you don't want people (or even brands) "hijacking" your stream, then don't use something like this without some sort of curation method.
And I'm not sticking up for BK here. It's obnoxious and shitty. But if you are a streamer, and have an audience, you're a professional whether you like it or not. And have to leave the 'wild west internet' shit at the door, and run your shit right.
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I'm of two minds here. One is that BK shouldn't be using these streamers content without permission. That's shitty. The whole campaign is stupid and feels dishonest to me.
The second is, if you've got the "auto read donation messages on stream", well, they are taking advantage of that. Maybe turn that off if you don't want people to advertise with it.
The second is, if you've got the "auto read donation messages on stream", well, they are taking advantage of that. Maybe turn that off if you don't want people to advertise with it.
I'm not saying they're not being paid, I'm saying they're not being paid a proper amount.
one of the scummier things ive seen HOWEVER hopefully other brands take notice and this is the last we ever hear of this type of nonsense
Channel sets up system to display a message for a client for a certain amount of payment. This is a primary or secondary source of income for the program to remain operational.
Am I describing a Twitch donation message or a television advertisement?
Auto-read donation messages are as much a complicit endorsement of the message as any other platform that hosts the messages of their users. If you don't agree with me, think about all of the ways that this "exploitation" could be prevented. The Twitch channels with auto-read messages have setup advertising platforms whether they like it or not.
If you want to advertise on my stream, contact me and I will discuss a price.
And it's for sure not going to be $5.
I'd be more worried what an edgelord teenager could have your auto readout donation bot say to deter your True Fans® than a harmless advert for Whoppers. Burger King doing twice the favor with some chump change AND a beta test of your message systems! Have it your way!
If I recieved one of these advertised donations, I'd say thank you, go on twitter, and say "Thanks For the Donation @ BurgerKing , I got a delicious 4 for $5 from @ wendys with it." Perhaps after 1000 donations are publicly used on a competing chain, they'd end up stopping this type of marketing and move on to the next advertising scheme for people to complain about.
That being said, you can also apply that money towards a real donation of your own choose, a lesser streamer who could use the money more than you, but in no way do I think this is some illegal marketing scheme that they should be sued over.
I, who have no affiliation with Burger King can send you a donation for 5 dollars and say "Enjoy a nice Whopper on me!" and you would gladly accept it.
That being said, you can also apply that money towards a real donation of your own choose, a lesser streamer who could use the money more than you, but in no way do I think this is some illegal marketing scheme that they should be sued over.
I, who have no affiliation with Burger King can send you a donation for 5 dollars and say "Enjoy a nice Whopper on me!" and you would gladly accept it.
"Hey streamer turn off one of the revenue streams so corporations can't exploit you"
I mean the auto-voice. Turn that off.
Or ban them. It's easily exploitable.
It's easily fixed for it too, you can set up filters, or have it have to be approved before it goes up by either yourself or a mod.
There's no need to ban a feature that's very fun and brings in a LOT of revenue.
The TTS thing is for sure exploitable without proper settings, but this is a big ol' no-no from the ad agency all the same.
Wait, are any of the games they're showing in that footage even real?
If they chose to associate the streamers with their brand against their will but weren't willing to rope in the games as well (going so far as to make up footage or use generic "game" stock footage rather than just pixelating it as they did with the streamers), I think that's pretty telling.
If they chose to associate the streamers with their brand against their will but weren't willing to rope in the games as well (going so far as to make up footage or use generic "game" stock footage rather than just pixelating it as they did with the streamers), I think that's pretty telling.
The major problem with this, as others have highlighted, is that it allows companies to essentially bypass the sponsorship contract and advertise on a twitch stream so long as they pay a tiny pittance of money (well below what they would shell out for a sponsorship)
First of all, it's really scummy and probably should be illegal if it isn't already.
Second however, it's really obvious that the advert is referring to the twitch bot reading the message, and not claiming that they made a bot to go into people's twitch streams and make the donations. Pretty surprised that the streamer linked in the OP misunderstood that.
Second however, it's really obvious that the advert is referring to the twitch bot reading the message, and not claiming that they made a bot to go into people's twitch streams and make the donations. Pretty surprised that the streamer linked in the OP misunderstood that.
Feels like we used to have 1-2 outrages a year, now if we go a week without an outrage, we are all like... what's going on, did I miss something?
Yeaaa, that read really weird.
But yeah, this is the sort of thing that I could get getting the streamer into legal issues, so I can see why they don't like it. The FTC historically takes a very dim view of undisclosed advertising such as this.
As a twitch viewer I will be confused at first but then will take the hint and laugh at the situation, as a marketer and a person that works in advertising, the people that come with this idea are genius, really well put together, nice research and good use of resources, great "guerrilla marketing".
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This was on Twitch. People getting outraged act like they did abuse something serious or messaged something inappropriate.
Smart and fun by BK, this outrage will make them reach even more.
Twitch streamers should get their auto reading bot straight if they want more control over how/or to whom they sell themselves.
Smart and fun by BK, this outrage will make them reach even more.
Twitch streamers should get their auto reading bot straight if they want more control over how/or to whom they sell themselves.
This shit kinda reminds me of I can't remember which FGC tournament it was but Chris G and Fanatic when they were sponsored by AGE would plug their products during commentary so in response Spooky wouldn't display their sponsors when they would have matches on his stream.
It is abuse of a system for people to just say things.
Most streamers have explicit no advertising in donations or chat... BK spend $50 for thousands of dollars of advertising. I'd be DMCA'ing every video that had my stream in it if it happened to me.
I never really understood it either. A steamer can set a minimum donation amount to trigger text to speech, but is $5.00 really worth a troll tricking the program into repeating racial slurs as nausuem?