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AshenOne

Member
Feb 21, 2018
6,104
Pakistan
Borderlands 3's big sales figures actually caused Take-Two's stock to drop by nearly 5% as the game failed to beat analyst projections.

Yesterday Take-Two announced some impressive metrics behind Borderlands 3. Gearbox's sequel has shipped 5 million copies worldwide in five days, and sold 50% more copies that Borderlands 2 in the same period. Borderlands 3 is also the fastest-selling 2K title of all time, bumping the franchise to $1 billion in total earnings. It also did well on PC, becoming the fast-selling 2K game on PC in a five-day period, and outperforming expectations. But investors and analysts weren't tremendously impressed by these figures.

Since the announcement, Take-Two's stock has dropped from yesterday's $131.11 high down to $124.91 low during the time of writing, representing a 4.72% dip. The 5 million shipments (sell-in, not sell-through as in actual sales) aligns with predictions made by analysts like Wedbush Securities Michael Pachter and Suntrust's Matthew Thornton, meaning Take-Two failed to beat Wall Street guidance.

A bit of perspective on the figures: Take-Two used similar vernacular when describing Mafia III's sales in 2016, which managed to push 4.5 million copies in its first week, making it the then-fastest selling 2K Game on the market.

Borderlands 2 still holds the best sales record with 10 million copies sold to date.

Source: Tweaktown
 

EllipsisBreak

One Winged Slayer
Member
Aug 6, 2019
2,156
This says more about out-of-control expectations than it says about sales (which are strong).
 

Deleted member 13560

User requested account closure
Banned
Oct 27, 2017
3,087
All tech companies have taken a dip. This is just moving with everything else. There are a hardware and software companies thet have dipped further than that last week.

That article is scrapping at the bottom of the barrel and is using a sensationalist title. Might as well report on ever tech and software company that has gone down with the rest of the economy.
 

GameAddict411

Member
Oct 26, 2017
8,518
When significantly outselling previous games in the series is not good enough. How is this even sustainable?
 

texhnolyze

Member
Oct 25, 2017
23,169
Indonesia
Mafia III was their previous fastest selling game? I never knew that.

The game was basically forgotten by everyone, one week after release.
 

Ocean

Member
Oct 25, 2017
3,691
Oh nice! It's time for gamers with zero financial education to use this as an example of how the stock market doesn't make sense and analysts are all idiots.
 

LumberPanda

Member
Feb 3, 2019
6,355
Get yourselves ready for a bunch of 10:01 youtube videos about this in your video suggestions that you'll never watch.
 
Jun 1, 2018
4,523
Get yourselves ready for a bunch of 10:01 youtube videos about this in your video suggestions that you'll never watch.
WScVh8D.jpg
 

Trickster

Banned
Oct 25, 2017
6,533
Analysts consistently suck at analysing the gaming market, so hardly a surprise that this is another such case
 

Com_Raven

Brand Manager
Verified
Oct 27, 2017
1,103
Europa
A small blip like that in such volatile political and economic times (remember that China is the market of the future for gaming) is a non-story, yeah.

I smell BS in all the sale succes stories with EGS.

Nothing like the good old "I only trust data that serves my agenda" to make for a good, sssensible discussion mong adults.
 

Com_Raven

Brand Manager
Verified
Oct 27, 2017
1,103
Europa
We don't have any data

Yes, we do- right here. https://newsroom.2k.com/news/border...shes-franchise-as-billion-dollar-global-brand

" Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K's history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone."


And if a publicly traded company giving this kind of data to investors and press is not good enough for you, then I guess there is no point arguing. Unless you are normally used to counting every sold game and console by hand, yourself.
 

Kyougar

Cute Animal Whisperer
Member
Nov 3, 2017
9,359
Yes, we do- right here. https://newsroom.2k.com/news/border...shes-franchise-as-billion-dollar-global-brand

" Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K's history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone."

And if a publicly traded company giving this kind of data to investors and press is not good enough for you, then I guess there is no point arguing. Unless you are normally used to counting every sold game and console by hand, yourself.

You were replying on a post about EGS and not 2K.
And 2K reported sell-in numbers and no specific sell-through on EGS or any other Platform.

So: We don't have any data.
 

Com_Raven

Brand Manager
Verified
Oct 27, 2017
1,103
Europa
You were replying on a post about EGS and not 2K.
And 2K reported sell-in numbers and no specific sell-through on EGS or any other Platform.

So: We don't have any data.

You do realize that there is more data in life than "game x sold y copies on platform z", right? Or, in the words of Merriam Webster:

"factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation"

So yes, 5M copies sold in, twice as many sales in launch 5 days and 70% retail are all data points, even if you don't seem to think so.
 

Kyougar

Cute Animal Whisperer
Member
Nov 3, 2017
9,359
You do realize that there is more data in life than "game x sold y copies on platform z", right? Or, in the words of Merriam Webster:

"factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation"

So yes, 5M copies sold in, twice as many sales in launch 5 days and 70% retail are all data points, even if you don't seem to think so.

And you have to realize that those datapoints are meaningless if we are talking about a specific part of it. I can't find out how many apples wer sold if I only have the information that 5 million fruits were sold.

Also: because this is sell-in it means every copy that Epic bought as a sales guarantee falls into this category, because 2K sold them to Epic. This doesn't tell how many copies Epic sold on EGS.
 

btkadams

Member
Oct 25, 2017
3,317
Every stock I follow (including ones outside of games) has gone down during that period, so this seems like a total non-story. 4% is small.
 

piratethingy

Attempted to circumvent ban with alt account
Banned
Oct 28, 2017
1,428
Just to be totally clear, this thread is about a game selling exactly how many copies it was expected to sell, and the parent company's value behaving normally?
 

Luminish

Banned
Oct 25, 2017
6,508
Denver
"Buy the rumor, sell the news"

The stock market is about the future, not the past. By the time something becomes news it's already the past, unless it's vastly different from expectations.

Also that. 10% of the market is bundled up into passively determined trading vehicles that only track the market as a whole, and a lot of active trading also has a huge focus on the market as a whole. Active trading a lot of the time means getting the general signal to sell and picking and choosing your weakest possitions to sell, or picking the strongest stocks to buy when there's a general signal to buy.
 
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Ryo Hazuki

Member
Oct 25, 2017
5,499
OP's post history is a lot of hate for EGS and downplaying the success of Borderlands 3 so the fact they're posting this "news story" from *checks notes* tweak town dot com isn't surprising.